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The Data Advisor, November 2013

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 Best Practices
Survivorship: Creating the Golden Record
The importance of Survivorship
The importance of survivorship, known as the "Golden Record" in data terms, is quite often overlooked in the quest for clean and effective customer data. Yet this final step in the record matching and consolidation process is more important than ever - in business today, it ultimately allows for the creation of a single, accurate and complete version of a customer record.

Read more.

 Webinars & Product Demos
Listware for Excel: Live Product Demo

Register for a live demo of Listware for Excel! Clean, current, and complete marketing data is what gets more qualified leads and fuels bigger sales. Listware for Excel, our new free Excel add-in, helps bring your data to this high level of accuracy. Learn more about the product's key data cleansing and updating features. Join us for our live product demo Nov. 18 at 2 pm EST.

Register now!

 The Data Quality Authority Blog
Reflections: The Challenges of Master Data Resolution
David Loshin By David Loshin 

How did you approach a master data management (MDM) project back in the 90s? BI analyst David Loshin shares his experiences, and talks about its evolution - how the size and scope of a typical MDM project in the 90s compares to what the magnitude of MDM is now.

Read more.

 Products & Services Spotlight
Get the Most Accurate Property and
Mortgage Data

Imagine having the power to obtain the most detailed, up-to-date, and accurate information on any U.S. property – right at your fingertips. You can with Melissa Data's WebSmart Property service! Find out how you can get the most comprehensive property and mortgage data available.

Read more.

 Ask Our Experts
Q: What is the Personator Service and how can I use it? Patrick Bayne, Data Quality Tools Software Engineer

A: Melissa Data has always been a leader when it comes to cost-effective data quality solutions. In the past, we have offered solutions to verify and cleanse addresses, names, phone and emails along with appending useful information such as geo-coordinates. These services worked beautifully and made it easy to introduce quick and economic data cleansing into anyone’s project or data cleansing initiative.

Personator not only takes all of these valuable services and incorporates them into a single, callable Web service, but also takes data quality a step further. By using multi-sourced databases, Personator is able to look at each record as a whole - associating name, address, phone, and email together. By doing this, we can verify that information is reliable as well as append or update missing information. This functionality and flexibility make Personator a revolutionary Web service.

With such a service, we wanted anyone and everyone to be able to use it. For our very technical users - you can use the service with REST, XML, SOAP, or JSON calls to our Web service - and can incorporate it in any application that can make Web service calls.

For other enterprise customers that want a more out-of-the-box solution as well as DBAs, we have a new Personator component for Microsoft SSIS, which uses a GUI to set up and facilitate your cleaning initiatives. For our customers performing smaller data cleanses or even less technical users - we have an easy-to-use Listware for Excel plug-in that makes cleansing your list a quick and hassle-free process.

We welcome you to sign up for a free trial of any of the products mentioned above, and truly see how easy and valuable our Personator service can be for you.

Listware for Excel

Data Quality Components for SSIS (including Personator)

Personator Web Service examples and documentation

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
Creating the Golden Record
Listware for Excel: Product Demo
Challenges of Master Data Resolution
Accurate Property and Mortgage Data

  Company Bytes
Melissa Data Brings Comprehensive Property and Mortgage Data to Salesforce CRM Users

Melissa Data Launches Listware
for Excel

  Toolkit Downloads
Append lat/long coordinates and Census tract & block numbers.
Download a free trial of
GeoCoder now!

Identify not-so-obvious duplicate records.
Get a free trial of our MatchUp solution now!

Data Quality 101 – The Ultimate Guide for Data Stewards

          Data Quality 101 Whitepaper
             Download Now.

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