The Data Advisor
Gartner's Top Predictions for IT Organizations and Users for 2012
Consider yourself warned. Gartner's top predictions for 2012 and beyond are in. And it's not all sunshine and rainbows,
especially when it comes to the rise of big data.
The Four Pillars of Data Quality Improvement
A data quality management program must have four key elements to serve as a foundation for success. What are those key ingredients?
Industry analyst Elliot King gives us the details.
Identify Duplicate Records – From the Obvious, to Not-So-Obvious
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The Benefits of Geolocation Marketing
The rise of IP geolocation technologies has enabled marketers to delve deeper into their customer segments, encouraging more
relevant messaging and increased engagement – a phenomenon known as “hyperlocalized” marketing. A recent article in Forbes
Magazine talks about why geolocation marketing is cool.
The 6 Steps to Total Data Quality
Achieving the six criteria for complete data quality as defined by Gartner™ is no easy task. Do you have all the bases covered?
"Data is useful. High-quality, well-understood, auditable data, is priceless."
--- Ted Friedman, vice president, distinguished analyst at Gartner, Inc.
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In this Issue:
Gartner’s Top 2012 Predictions
4 Pillars to Data Quality
Benefits of Geolocation Marketing
6 Steps to Total Data Quality
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Data Quality Authority
Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!
Learn about record linkage using fuzzy matching algorithms now available on-demand!
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