The Data Advisor

Industry Notes
Gartner's Top Predictions for IT Organizations and Users for 2012
Consider yourself warned. Gartner's top predictions for 2012 and beyond are in. And it's not all sunshine and rainbows, especially when it comes to the rise of big data.
Read more.

The Four Pillars of Data Quality Improvement 
A data quality management program must have four key elements to serve as a foundation for success. What are those key ingredients? Industry analyst Elliot King gives us the details.
Read more.


Identify Duplicate Records – From the Obvious, to Not-So-Obvious
MatchUp Object utilizes advanced fuzzy matching to give you the power to prioritize, sort, consolidate, and append customer and prospect records to gain a single, accurate view of each customer. Fast processing – about 10 to 50 million records an hour.

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The Benefits of Geolocation Marketing
The rise of IP geolocation technologies has enabled marketers to delve deeper into their customer segments, encouraging more relevant messaging and increased engagement – a phenomenon known as “hyperlocalized” marketing. A recent article in Forbes Magazine talks about why geolocation marketing is cool.
Read more.

Developers Corner
The 6 Steps to Total Data Quality
Achieving the six criteria for complete data quality as defined by Gartner is no easy task. Do you have all the bases covered?
Read more.

Cool Insight
"Data is useful. High-quality, well-understood, auditable data, is priceless."

--- Ted Friedman, vice president, distinguished analyst at Gartner, Inc.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


December 2011

In this Issue:

Gartner’s Top 2012 Predictions
4 Pillars to Data Quality
Benefits of Geolocation Marketing
6 Steps to Total Data Quality

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Data Quality Authority

Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues.
A must read!

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