The Data Advisor Industry Notes Gartner's Top Predictions for IT Organizations and Users for 2012 Consider yourself warned. Gartner's top predictions for 2012 and beyond are in. And it's not all sunshine and rainbows, especially when it comes to the rise of big data. Read more. The Four Pillars of Data Quality Improvement  A data quality management program must have four key elements to serve as a foundation for success. What are those key ingredients? Industry analyst Elliot King gives us the details. Read more. ______Advertisement___________________________________________ Identify Duplicate Records – From the Obvious, to Not-So-Obvious MatchUp Object utilizes advanced fuzzy matching to give you the power to prioritize, sort, consolidate, and append customer and prospect records to gain a single, accurate view of each customer. Fast processing – about 10 to 50 million records an hour. Get a free trial now! Click here. ____________________________________________________________ The Benefits of Geolocation Marketing The rise of IP geolocation technologies has enabled marketers to delve deeper into their customer segments, encouraging more relevant messaging and increased engagement – a phenomenon known as “hyperlocalized” marketing. A recent article in Forbes Magazine talks about why geolocation marketing is cool. Read more. Developers Corner The 6 Steps to Total Data Quality Achieving the six criteria for complete data quality as defined by Gartner™ is no easy task. Do you have all the bases covered? Read more. Cool Insight "Data is useful. High-quality, well-understood, auditable data, is priceless." --- Ted Friedman, vice president, distinguished analyst at Gartner, Inc. About Melissa Data Corp. Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications. www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

December 2011 In this Issue: Gartner’s Top 2012 Predictions 4 Pillars to Data Quality Benefits of Geolocation Marketing 6 Steps to Total Data Quality Free Trials   Standardize, correct, verify U.S./Canadian postal addresses with Address Object. Get a free trial! Get change-of-address processing via cloud or service bureau. Get a free quote now!   Data Quality Authority   Check out our blog, The Data Quality Authority, featuring leading industry experts talking about the latest data quality, BI and analytics issues. A must read!   Webinar Learn about record linkage using fuzzy matching algorithms now available on-demand!

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