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The Data Advisor, December 2012

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 Best Practices
What is Data Profiling and Why Is It Important?

The Importance of Data Profiling Does your data quality process include data profiling? If not, you might want to think twice about including it into your data quality programs. Data profiling helps find issues with your data, understand your data and its fitness to support your business operations – before you make strategic decisions regarding your data.

Read more.

Salesforce CRM Salesforce Data Cleaning Using Contact Zone

You use Salesforce CRM to manage thousands of customer records and to grow your thriving business. But how can you ensure mail and packages get delivered to the correct addresses, email addresses are good, and phone numbers are callable? In this webcast, data quality analyst Joseph Vertido will show you how to easily interface with the Contact Zone platform to clean your accounts, leads and other contacts and update your Salesforce database and more! Event airs Dec. 13th at 2 PM EST.

Register now for the webcast!

 Melissa Data News
TalenD* open data solutions Talend and Melissa Data Partner to Advance Data Quality for All Organizations

Melissa Data, a leading global contact data quality solutions provider and Talend, a global open source software leader – have formed a partnership to meet the evolving data quality demands of enterprise organizations. Through the partnership, Talend’s data quality solution, Talend Enterprise Data Quality, will integrate Melissa Data’s solutions including its address validation algorithms, email validity detection, and native fraud detection capabilities. Find out more about this unique partnership.

Read more.

 Developer's Corner
RightFielder Object – Data Recognition Made Easier, More Accurate

Rightfielder Object from Melissa Data RightFielder Object – Melissa Data’s powerful, intelligent entity recognition and identification solution – now offers more features to make data recognition easier and more accurate. Here’s a quick rundown on the new updates.

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 The Data Quality Authority Blog
Charles Gaddy, Business Development Manager - Global Solutions How to Store International Postal Data
By Charles Gaddy

What happens when you migrate international address data into a legacy system that has generally stored data in the traditional U.S. format? Chaos. Data chaos.

Read More.

 Case Study
Symmetry Determines Proper Tax Withholding Using Rooftop Geocoding

Symmetry Software specializes in payroll withholding tax solutions. Every week, millions of paychecks are issued using Symmetry Software products. Those checks must have the correct taxes taken out based on the codes of school districts, municipalities and states. That means Symmetry Software needs accurate addresses. Read our new case study (as published in Directions Magazine) which explains how Melissa Data’s rooftop geocoding is part of the solution.

Read more.

 Products & Services Spotlight
New Version of Contact Zone (2.4) Released

Contact Zone 2.4 release Get the benefits of data integration, and the ease of visual programming to design and implement advanced data quality initiatives with Melissa Data’s Contact Zone. We’re recently released a new, updated version of our popular data quality app. Here’s what you need to know in a nutshell.

Read more.

 Ask Our Experts
Q: What truly global solutions does Melissa Data provide? Bud Walker, Director of Data Quality Solutions

A: International contact data is a major concern of companies who have customers worldwide. Mailing, shipping, logistics, and e-commerce are all dependent on data quality and necessitate validation against good reference data. Melissa Data aims to provide a suite of tools to help with the cleansing of global data by standardizing, cleansing and validating this information in a cost effective manner. First and foremost, the recent release of our postal address verification for 240 countries and territories with the WebSmart Global service is a comprehensive step in that direction. Geocoding for an additional 40 countries, email verification with Email Object, and in the new Global interface to our Phone Object which validates phone and carrier information worldwide -- all contribute very powerful quality routines that can be incorporated by organizations of all shapes and sizes.

 About Melissa Data
Melissa Data is a world leader in contact data verification solutions. Melissa Data’s data quality software, plug-ins, and developer tools verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data. More than 5,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.  |  1-800-MELISSA (635.4772)  |

  In This Issue
The Importance of Data Profiling
Salesforce Data Cleaning
Data Recognition Made Easier
Storing International Postal Data
Symmetry Case Study
New Version of Contact Zone (2.4)

  Company Bytes
Talend and Melissa Data Partner to Advance Data Quality for All Organizations
Melissa Data launches MVP Program for Microsoft MVPs
 Toolkit Downloads
Get instant identity verification with Personator to reduce fraud and make e-commerce easier.
Activate your free trial!

Verify and correct addresses at the point-of-entry!
Download a free trial!

 Data Quality Catalog
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