The Data Advisor | December 2014 Click here to view online


The Data Advisor December 2014
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Melissa Data News

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Melissa Data to Sponsor Fundraising & Nonprofit Virtual Conference

Melissa Data sponsoring Fundraising & Nonprofit Virtual ConferenceWe are pleased to announce that Melissa Data will be a sponsor of The FundRaising Success Virtual Conference and Expo being held this week. It’s designed to help development staffs raise money and awareness for their organizations. Learn multichannel strategies for getting the most from your contact data and increasing donations. Nonprofit professionals are invited to attend this free virtual event on Thursday, Dec. 11 from 10 a.m. to 3 p.m. Eastern Time.

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Webinars & Product Demos

Clean Global Addresses, Phones, & Emails in Salesforce®

Semarchy and Melissa Data Webinar
For those who missed the Dec. 3 Listware® for Salesforce® webinar, global Salesforce CRM users and others can catch it on demand. This webinar features our app that easily verifies international addresses, phone numbers, and emails to enrich account and contact data. Clean data can improve customer communications, expand ominichannel marketing opportunities, and reduce undeliverable shipments and mail.

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Product Spotlight

New Global Email, Global Phone Verification & Property Info Added to SQL Server Services

Data Quality Components for SQL Server now with Global Email, Phone, and Property InfoImprove overall customer intelligence with three new services added to our flagship Data Quality Components for SQL Server Integration Services (SSIS). Developers and DBAs gain more powerful global support to verify, enrich, and retain the best pieces of global customer data. This single comprehensive suite of tools now provides global email verification, including real-time email mailbox verification to eliminate 95% of invalid emails, global phone numbers from over 230 countries, and U.S. property data for over 140 million properties.

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Industry News

Data Quality Critical to Big Data

Data Quality is Critical to Big Data
Data quality is on the mind not only of companies, but the federal government. Big Data is a driving force behind the hard look being given to data quality. Only two years ago, the Obama administration announced a $200-million commitment by six agencies to invest in Big Data projects. It’s argued by some IT experts that the greatest impact of Big Data is on data quality, according to an article from Nextgov. Author Ted Girard, vice president of Delphix Federal, notes that the success of federal missions largely depends on the timeliness and quality of data.

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The Internet of Things Keeps Growing Says Report

The Internet of Things Keeps Growing, Says ReportThe Internet of Things, known as IoT, is being talked about. It’s a concept to keep in mind since by 2015, nearly 5 billion connected “things” or units will be in use, up 30% from this year, according to research from Gartner. The firm also noted that this unit figure will jump to 26 billion by 2020.

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Best Practices

Gain Better BI through Data Quality and Creating the Customer Golden Record

Download our whitepaper: Golden Records are Key to Solid Data QualityAchieving a golden record for each customer is what data quality is all about. Collapsing duplicate records into one complete and accurate record, otherwise known as the single customer view, drives better customer insight, business intelligence, and operational efficiency. In our latest white paper, noted SQL Server MVP Stephen Wynkoop shares his knowledge on how to achieve quality data and create The Golden Record using Melissa Data technology.

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About Melissa Data

Melissa Data is a world leader in contact data verification solutions. Melissa Data's data quality software, cloud/Web services, plug-ins, and developer tools verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data. More than 10,000 companies rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

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