The eMarketing Advisor Emails Sent to a Happy Customer  By Craig Huey If your email inbox is like mine, every day you are inundated with emails. Each vying for your attention. Email is undoubtedly the most competitive marketing medium. Far more so than space advertising, television commercials or even direct mail. Read more from Craig Huey here. 5 Tips for Increasing Email Marketing Results According to the experts at EmailLabs, if your want to improve your email marketing results, you must increase the relevance of their messages. Here are their top five tips. Choosing a Winning Email Subject Line We all know that email marketing is a cost-effective way to reach a large audience quickly. However, will people open your email? You go through such a big effort to design your ad, you don’t want people just deleting it! That is the importance of a compelling subject line. While not the only important part of an email campaign, a subject line is the first determining factor in whether your email even gets opened. Read more. Words of Wisdom "It’s much easier to double your business by doubling your conversion rate than by doubling your traffic." -Jeff Eisenberg -Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey is the co-author, along with his brother Bryan, of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action" & "Waiting For Your Cat to Bark?" About Melissa Data Corp. Melissa Data is a leading provider of data quality and address management solutions. Our multiplatform programming tools, Web services, data integration components, and reference data are used by thousands of customers to verify, correct, enrich, and update U.S., Canadian, and global contact data, including addresses, phone numbers and email addresses. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications and ROI. www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

November 2011 In this Issue: Emails Sent to a Happy Customer 5 Tips for Increasing Results Choosing a Winning Subject Line Receive your free report to see how many email addresses we can add to your database.

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