The eMarketing Advisor 10 Steps to Acquiring More E-mail Subscribers  By Arthur Middleton Hughes, senior strategist, e-Dialog Email marketers lose 20 percent to 30 percent of their subscriber list every year due to unsubscribes, undeliverables, and various other reasons. If you don’t set up an aggressive plan to add more subscribers, your audience will dwindle down to nothing, in no time at all. Here are 10 steps you can take toward improving e-mail subscriber acquisition. Read more. Repetition in Email Marketing By Nicole Melissa, program coordinator, Melissa Data eBlast There is a lot of debate over repetition in email marketing. Some sources say to repeat your same ad several times for best exposure, while others recommend switching it up or not bothering your audience too often. So what is the right frequency and strategy for sending to the same list? Read more. Email VS the Person-To-Person Conversation Email has a lot of advantages. You can reach people without having to find them first. You don't have to bother with initial pleasantries, and everyone knows that your brief message doesn't have to be nice. It just has to be factual. Read more. About Melissa Data Corp. Melissa Data is a leading provider of data quality and address management solutions. Our multiplatform programming tools, Web services, data integration components, and reference data are used by thousands of customers to verify, correct, enrich, and update U.S., Canadian, and global contact data, including addresses, phone numbers and email addresses. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications and ROI. www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

December 2011 In this Issue: Acquiring More E-mail Subscribers Repetition in Email Marketing Email VS the Person-To-Person Receive your free report to see how many email addresses we can add to your database.

Did someone forward this edition to you? Subscribe here -- it's free!
This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]
Copyright 2011© Melissa DATA Corp.

Please do not reply to this newsletter