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  The List Advisor

  Advice from the List Specialist

Save Huge with Saturation-Rate Mailings
Did you know that you can get your mailpiece delivered to every residence in a neighborhood for as little as 18 cents a piece? If your business depends on a local community, you might want to consider “saturating” your true customer base and benefit from some of the lowest postage rates available. With postal rates set to increase (again!) in May, now’s the time to prepare for future mail campaigns.

Read John Hull's article: “The Rewards of Saturation Mailings."
 


John Hull
VP of List Sales

   April 23rd, 2008

 

   • The Only 4 Numbers You Need for Direct Mail Fundraising
   • Color Sells—The Right Palette Can Improve Response
   • 4 New Direct Mail Formats
 

The Only 4 Numbers You Need for Direct Mail Fundraising
Confused by all the formulas and ratios involved in measuring the effectiveness of direct mail fundraising campaigns? Don’t be. Alan Sharpe reveals the magic four numbers to measure your costs, revenues, and returns. Read more
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Color Sells—The Right Palette Can Improve Response
Lois Boyle tells you why color is an important tool to attract attention and maintain visual interest in your next direct mail campaign. Read more
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Inside Direct Mail is presenting “50 New Ways to Increase Response,” a webinar series by direct marketer Alan Rosenspan. Join Rosenspan as he unveils lessons learned about the crucial components of the direct mail piece. Mark your calendars for Thursday, April 24 at 2pm EST and register here

What’s the best way to respond to the May 12 postage rate hikes?
Eliminate the nondeliverables and avoid the return fees and costs of re-mailing. All you have to do is send us your list before you mail and we’ll update the records and eliminate duplicates with the new addresses of the people who have moved. You’ll get more mail delivered, enjoy a greater response, and save money on postage and printing. Now that’s just good sense.

Save money on your next mailing—Get a free quote here
 


   Chris Rowe   VP of DES

4 New Direct Mail Formats
Ethan Boldt tells you about the four formats direct mailers are using this year to out-smart their competition. Read more
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Try One of Our Most Requested Specialty Lists

 

Industry Insights Discover the latest postal news making headlines across the country and internationally.

Survey says!
You may want to hold off on adding “green” to your advertising. This DMA survey tells you why.

 

 
 


 
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