News
5 Easy List-Building Tips
By Ilise Benun, Web Design Library
Growing your email list is simple: always be in
list-growing mode. Here’s how:
1. Mention your email campaign everywhere you can,
including in your signature file and in any
publicity you get.
2. When talking to anyone about your work, whether
in person, on the phone or via email, offer to keep
in touch by adding them to your
email list.
3. Make it easy to sign up on your Web site and
encourage visitors to subscribe in as many places as
makes sense, but especially on your homepage.
4. Send out a one-time e-mail message to everyone
you know, inviting them to be on your list. You
don’t need permission to do that, providing they
know you.
5. At the bottom of every message in your campaign,
include an easy way for people to forward the
message to others who would benefit (and may want to
sign up). Be sure to also include an easy way to get
off the list, if they want to.
---Source:
Web Design Library August 11, 2004 (www.webdesign.org).
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Melissa Data
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