News
 Fundraisers—Are
You Prepared to Accept Online Donations?
Good news on the fundraising forefront – donations
are up. Interesting development though, considering
donors are said to be “fatigued.” Not only that, but
it looks like more donations are received via
Internet, rather than through direct mail.
That’s right. It looks like more donations are
filtering in via the Internet, rather than its
normally traditional method – via direct mail.
According to a report by Target Analysis Group, more
donors selected this medium, as postal delivery
becomes more “expensive or problematic,” the report
states.
The report also states fundraising among all
nonprofit sectors took a hike. Donor revenue
increased 7.9 percent through the first three
quarters of 2005. Even the number of donors was up
2.5 percent, while the number of new donors grew by
4.7 percent, the report reveals.
About 27 million donors showed their philanthropic
side, giving more than 43 million gifts totaling
$1.2 billion. The sector that got the most bite? The
report states that animal welfare organizations saw
a median revenue increase of 47.3 percent in the
first three quarters of 2005. This is the only
sector that received substantial amounts of Gulf
Coast hurricane-related giving.
Still, fundraisers fear that increased donations for
the Asian tsunami and Hurricane Katrina efforts
might affect donations to other traditional relief
organizations or charities – a situation known as
“donor fatigue.” Donations to international relief
efforts after the Asian tsunami skyrocketed with a
100 percent increase during that time. But the
report suggests that these worries aren’t warranted,
since results for donations to all sectors were
strong and stable.
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Melissa Data
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