National Locksmith Keys In on Data Accuracy

1-800-UNLOCKS is a national automated locksmith dispatching firm based out of Richmond, Va. The company has hundreds of skilled locksmith vendors nationwide under its umbrella. With so much information flowing through its veins, it’s no surprise the company turned to Melissa Data to ensure data accuracy.

When customers call into 1-800-UNLOCKS – the firm’s automated system will direct the customer to the nearest locksmith provider. In order to determine the exact origin of the call, 1-800-UNLOCKS uses Melissa Data’s FONE*Data database. After verifying the location of the caller, 1-800-UNLOCKS directs the caller to the closest participating locksmith provider. 1-800-UNLOCKS generates about 3,000 calls per month.

FONE*Data provides quarterly updates of phone numbers with the latest area code splits, and enables the company to link a phone number to corresponding geographic data such as latitude and longitude. The program also provides local county information such as the region’s population, county type, time zone, state, average household income and persons per household.

In the past, the firm used infoUSA but switched to Melissa Data’s FONE*Data. 1-800-UNLOCKS switched from infoUSA because of its inability to provide cell phone data and overall technical support issues.

Jeff Musser, 1-800-UNLOCKS vice president, believes using FONE*Data has helped provide the firm with the “raw data” it needed. This raw data is then imported into the company’s database. The company uses FONE*Data to also update and verify the phone numbers in its database.

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