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 Customer Profile

 List Manager Finds Success Using NCOALink

JBG Data is a Glendora, Calif.-based list management firm. Its clients are mostly advertising and marketing companies who represent automobile dealerships. So how does JBG Data successfully utilize NCOALink™?

Joe Gonzalez, owner of JBG, explains that his firm retrieves customer information from the automotive dealerships and essentially “cleans up the data” using Melissa Data’s ListWare service. ListWare is an easy-to-use software program that prepares a file for fast, secure data transfer and processing from Melissa Data.

Melissa Data uses NCOALink to process JBG’s database for the individuals, families and businesses that have moved and filed a change of address with the U.S. Postal Service in the last 48 months.

Gonzalez believes using ListWare has been very beneficial to his firm. “We don’t have any problems with it and it’s very user-friendly,” he says. Gonzalez estimates his firm processes about 300,000 to 400,000 records a month.

 


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