News
 What
are the Most Popular List Practices?
Ever wondered what type of lists catalogers often
use? Or what type of lists marketers are sending off
emails too? A recent survey by Multichannel Merchant
magazine sheds light on some of the most popular and
trendy list practices of the past year. See if
you’re hitting – or missing – the mark.
According to the magazine’s report, a percentage of
respondents in the past year mailed catalogs to:
* Compiled lists 54%
* Catalog requesters 51%
* Outside catalog lists 35%
* Co-op databases 30%
* Subscription lists 30%
* Credit-card holder lists 14%
* Retail store lists 14%
The report also reveals what percentage of
respondents sent marketing emails to:
* House file customers who opted in 82%
* Website visitors who opted in 42%
* House file customers who provided an email
address, but didn’t opt in 36%
* Website visitors who provided an email address but
did not opt in 27%
* Compiled lists 21%
* Co-op databases 6%
* Outside catalog lists 6%
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