Case Study:
 AIS
Cuts Down on Bar Coding Costs
AIS (Apostolic Information Service) is a
subscription-based service used by over 2,000
ministers nationwide. The service offers a library
of more than 25,000 files on topics ranging from
Bible studies, sermon outlines, evangelism programs,
and ministry issues. Owned and run by Indiana Bible
College, it has been in operation since 1991. In
2001, AIS invested in Melissa Data’s MAILERS+4
software to help them save money through bar coding.
Here’s how AIS cut down on costs using the software.
AIS also mails out thousands of copies a year of
their college magazine, as well as mailing labels
for the college and church. In 2001, the company
became displeased with the current program they were
using. While it got the job done, it didn’t provide
a bar-coding feature. This proved to be an
inconvenience for AIS, who had recently discovered
the discounts they could receive for bar coding
their mail. After researching companies that had a
bar coding product, AIS selected Melissa Data for
their MAILERS+4 software.
Jaye Bannister, AIS’s office manager, says the
“Presort” component is her favorite feature. “For
example, we send mail to specific ministers in
outside states and [geographically], it separates
things automatically and makes life so much easier,”
Bannister says.
According to Bannister, the most significant benefit
to the company has been the savings. “We mail out
approximately 14,000 magazines nationwide. That’s
thousands of dollars a year in savings,” Bannister
states. She goes on to report the most common types
of errors found in these records are incomplete or
inaccurate addresses. Therefore, having MAILERS+4
verify addresses has been an essential component to
these savings. Returned mail can result in a
significant amount of lost company revenue.
In addition to the software’s cost-saving
advantages, Bannister has also come to appreciate
MAILERS+4 “Print” component. Picture this scenario:
It used to take AIS about 10 days to label their
mailings for the college and church. The “Print”
option reduced this period to three days. “It’s
really cut down on the timeframe,” Bannister raves.
Bannister remains satisfied with the bar coding
feature – the original reason for purchasing
MAILERS+4. But it was the added verification,
de-dupe and presort features of the product that
simply enhanced the overall appeal. AIS is pleased
with the business relationship they have with
Melissa Data and the financial gains the MAILERS+4
software has continued to provide them throughout
the years.
Try the #1 mailing software now and start saving!
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