News
 Your
7-Step Direct Mail Campaign Checklist
On your mark, get set…what? You don’t know where to
go? You will after you review the checklist Modern
Postcard has created. Designed to boost the
effectiveness of your next direct mail campaign,
these seven tips should be kept close at hand.
1. Build a Solid Marketing Plan
Make sure your plan answers these questions: What do
I want to accomplish? Who will respond to my
message? When should I mail and how often? How will
I track responses? Your plan is 90 percent of the
battle!
2. Develop a Targeted Mailing List
It’s a fact: 41 percent of your direct mail
campaign’s success depends on the mailing list.
Demographics, as well as past behavior can help find
the ideal list. Also, consider purchasing a prospect
list to expand your house list.
3. Choose Your Format & Services
Go with quick and economical or high-impact and big
enough for tons of content.
In-house mailing and list services put your cards
directly in the hands of your customers and local
prospects.
4. Create a High-Impact Mailer
It’s all about a great first impression. Successful
design uses imagery relevant to your message. Great
copy needs to be quick and to the point. Don’t
forget to include an irresistible offer and a
distinct call to action!
5. Select Your Mailing Services
Standard-Bulk mail, which is the most economical,
lands in 10-14 days. If you mail First-Class™ your
cards should arrive in 2-5 days. Have 500+ pieces?
Choose the presort option for quicker service.
Nonprofits with permits can save even more!
6. Track Your Campaign’s Results
When you know how well your postcards work, you can
adjust your next mailing for even better results.
Campaigns and promotions that create a positive cash
flow are always worth repeating.
7. Refine Your Next Promotion
The most effective direct mail programs are
consistent and frequent. Consider seasonal buying
trends, your budget, and previous response rates to
determine the best time to mail future promotions.
Remember that postcards give you valuable time with
your current clients and local prospects, so take
advantage of it! Give them an irresistible offer—a
reason to visit your store or website and make a
purchase.
---Source:
Modern Postcard (www.modernpostcard.com).
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Melissa Data
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