10 Tips to Maximize Postal Discounts
    By Britt Brouse, associate editor, Inside Direct Mail

Organized by the Philadelphia Direct Marketing Association, a panel of regional mailing and postal experts met on May 1 to discuss maximizing postal discounts in the face of the May 12 rate changes.

In attendance were representatives from leading marketing firms and the USPS®, including Carolyn Angelini, director of production and postal at Bensalem, Pa.–based HCI Direct, a marketer of women’s hosiery and beauty products. Angelini offered these 10 best practices for maximizing postal discounts:

1. Designate a point person at your company to focus on address hygiene.

2. Take advantage of workshare benefits through destination discounts. Implement commingling, co-mailing and co-palletization, independently or together, to save money on various letter-sized mail.

3. Conduct a cost-of-return analysis to determine if it’s truly worth getting returned mail sent back to you.

4. Evaluate scenarios based on landed costs. For example, use this calculation:
Postage + Freight + Packaging + Fulfillment = Total Landed Cost

5. Get in tune with how your mail is processed both at the lettershop and at the Post Office™.

6. Re-engineer pieces to qualify for lower-cost processing categories.

7. Leverage postal knowledge—tap into resources at the USPS by getting to know your postal account manager.

8. Build an internal team of experts who attend trade shows and industry events to stay ahead of trends.

9. Know the upcoming implementation dates for MOVE update (Nov. 23, 2008), Flat Sequencing Systems (March 29, 2009 tentative) and Intelligent Mail Barcodes (May 2009).

10. Subscribe to USPS newsletters such as DMM Advisory and BSN Newsletter to keep informed about new proceedings and implementation dates.

---Source: Inside Direct Mail May 7, 2008 issue ( Britt Brouse is an associate editor for Inside Direct Mail.


















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