News
 USPS®
Sets 30% Move Update Error Threshold
By Bryan Yurcan, list
coverage, DMNews
With a May 11 deadline looming to improve their bulk
mailing lists or face fines, mailers now can receive
reports on how well their mail is performing through
the US Postal Service®.
Beginning May 11, 2009, a mailing with a 30% or more
error rate for Move Update requirements will no
longer qualify for automation discounts.
“The Postal Service® has had three months
in which to glean data to be used to establish a
fair and realistic tolerance threshold for
non-compliance with the new requirements,” the USPS
said in a statement sent to DMNews when clarifying
the 30% rate.
For a Standard Mail® mailing, this means
that every piece in the mailing will be charged an
additional 7 cents. For a First-Class Mail®
mailing, this means that every piece in the mailing
will be charged at the single-piece rate of 44
cents.
The new requirements, which became effective
November 23, require businesses to update their
bulk-mailing lists every 95 days. Previously, only
First-Class Mail was subject to Move Update
standards, and those lists had to be updated every
185 days.
USPS said it is also providing customers with
feedback on their mailings via the reports.
---Source:
DMNews Feb 23, 2009 (www.dmnews.com). Bryan Yurcan
covers lists for DMNews. Reach him at
ryan.Yurcan@dmnews.com.
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