News
 Copywriting
Crash Course: Increasing Your Conversion Rate
By Bhavesh Patel,
Founder, Affiliate Programs Marketing
There are many techniques you can employ to ensure
that your sales page will be able to persuade people
to buy your products or services. Let’s take a look
at five of the most popular of these strategies.
1. Use testimonials.
Testimonials are words
from other people recommending the usage of your
products or services. People are more inclined to
believe the words of third parties compared to the
words of the merchant himself. Testimonials have an
aura of objectivity, and more often than not, they
are enough to convince many of your readers into
patronizing what you have to offer.
2. Give emphasis to the benefits and relate them
well to the need you should have established.
People are looking for solutions, first and
foremost, and some people are willing to spend for
the same. They are your target market, and the only
way you can convince them that your product or
service is what they’re looking for is by
establishing a need they can relate to, and
providing the solution through a thorough discussion
of the benefits your product or service can provide.
Your sales page should be benefits-centric, that is,
the enumeration of benefits should manage to take
over the sales page at some point and this should
serve as the rallying point of your campaign.
3. Offer bonuses. Who wouldn’t want to get
more than what they will pay for, right? Bonuses are
effective tools because they increase the perceived
value of your products or services. Some internet
marketers even attach a multitude of bonuses on
their offers. Aside from giving more value to the
package, it also imparts a very important quality
that many online businessmen would like to be known
for: over-delivery.
4. Urgency marketing. Urgency marketing is a
relatively novel sales technique that employs
time-sensitive offers. Onetime offers, special
offers and the likes are examples of this tactic.
You may offer a hundred bonuses on the condition
that your readers will purchase your offer within a
specific period of time. Or, instead of using
bonuses, you can offer a fantastic discount
available during the same span of time. This is a
great technique, as it creates a sense of panic
amongst your prospects, making them WANT to buy what
you have to offer at the soonest possible time,
least they miss out on an amazing opportunity.
5. Offer a money back guarantee. Offering a
refund policy is the ultimate risk reversal
technique. It will make your prospects feel secure,
and it can prove to be that final push that will
compel them to make a purchase. A lot of internet
marketers are afraid of offering a refund policy
because they do not want to assume the risks. But
refunds provide more benefits than disadvantages.
Statistics show that a great majority of your
customers will not opt for a refund because of what
they feel is a rather complicated process involved.
Refunds are just choices. People rarely exercise
them. Sales pages are, ultimately, about how well
they’ll be able to convert. And a profitable
conversion rate can be attained by utilizing the
techniques we have discussed above, and more
importantly, through continuous testing to determine
how efficiently each component of your sales page is
performing. Copywriters share this one motto: test,
test, test. Never stop testing, and adjusting if
necessary, until you reach a substantially
beneficial conversion rate.
---Source: SELF
SEO newsletter October 12, 2006 (www.selfseo.com).
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
Download
your free copy of the Melissa Data product catalog.
|
|
Facebook
Twitter
