Direct Marketing Advisor Solution Spotlight All of us at Melissa Data extend our warmest and most sincere wishes to you for a healthy and prosperous 2012. We hope you will take advantage of the many resources available to you, including our Advisors, white papers, case studies, and product reviews. You’ll find them all in our Resource Center, currently residing here. Advertising 101 By Renea Myers Effective Advertising doesn’t have to be a mystery when you follow these guidelines from Marketing specialist, and Favorite Author Renea Myers! Discover how to develop the core marketing message and how to choose the right vehicles. Read more. Stop Crying About Lost Customers! By Bob Martel Call this a short 'rant' but after 19 years of marketing consulting I still can 't get used to clients who whine about their lost business. They seem to have a million excuses as their good customers move on, while the business owner never takes accountability for the failed customer relationship. The concept of lifetime value of a customer is completely missing from their marketing vernacular. Read more. ____________________________________________________________ Looking for an easy way to make your contact database more productive in 2012? Clean it up, spruce it up, or clear it out. Melissa Data has all the batch data processing services you need to ensure cost-effective, responsive, direct marketing initiatives throughout the New Year! Visit our Data Services site now or call and talk to a data specialist about your contact data management concerns: 1-800-800-MAIL (6345), option 5. ____________________________________________________________ Melissa Data is proud to introduce Contact Zone, our new, open source ETL and data quality software that lets you do exactly what the most skilled developer or DBA can accomplish, in a fraction of the time. Its wizard-based user interface will have you up and running in minutes - easily building and managing data transformations to cleanse, update, standardize, and enrich contact information, helping reduce costs, improve communications, and easily integrate enterprise data. We will be hosting a sneak peak webinar presentation and demonstration of our new Contact Zone on Thursday, January 19th, 2-2:30 PM EST, and would like to invite you to join us for this live event. To register, please click here now! National Postal Forum 2012 Melissa Data will be exhibiting at NPF in Orlando, FL April 1-4 at the Gaylord Palms Resort & Convention Center. The theme for this year’s annual event is “Connecting and Communicating: Bringing Innovation, Technology and Industry Experts Together! ” The National Postal Forum is the premier educational event/experience and tradeshow available to mail professionals today. If your business or profession has anything to do with using mail, or any of the products and services available through the United States Postal Service... then this is the place you need to be! Check it out to view or download a copy of the program! We hope to see you there! Words of Wisdom "No living being is held by anything so strongly as its own needs." - Epictetus About Melissa Data Corp. Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications. www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

January 2012 In this Issue: Solution Spotlight Advertising 101 Stop Crying About Lost Customers! Contact Zone Webinar National Postal Forum 2012 NewsWorthy New Postage Rates & Fees   Resource Center   Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.   Free Trials & Demos MAILERS+4 Data Quality Suite Geocoder MatchUp RightFielder   USPS NewsWorthy   The new postage rates and fees go into effect January 22. We’ve got the new rate chart on our website here.

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