The Marketing Advisor | January 2014 Click here to view online

The Marketing Advisor, January 2014
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Best Practices

Think E-Marketing & Humor are Incompatible?
Think Again

by Bob Martel

Marketing consultant Bob Martel believes marketers need to overcome their fears about humor and embrace its potential. He demonstrates how the right brand of personalized humor can boost response rates.
>>Read the article.

Spotlight Solution

Are Your Web Forms Capturing Accurate Contact Data?

Marketing professionals invest a significant amount of time and resources directing prospects to Web contact forms. Yet many marketers never give a second thought to the quality of that contact data.
>>Read the article.

Marketing Savvy Services

Enhance your multichannel marketing efforts with data appends, including email, geographic, and demographic appends.
>> Learn More
Video Focus

Marketing Success Begins with a Clean Contact List

Listware for Excel is a powerful add-in that cleans and enriches your contact data in Excel. It's easy-to-use: simply open your spreadsheet, click the Listware tab, select the records to process, and start cleaning your list. Watch the five-minute video and discover how easy it is to use Listware for Excel:

View a Demo for Listware for Excel Now!

Request a free trial of Listware for Excel by clicking here.

Melissa Data News

Melissa Data Expands Global Presence with New London Office

Melissa Data is expanding its global presence with a new office in London. Data quality veteran Barley Laing, former CEO of Web services company World Address, will spearhead Melissa Data’s growing role in the UK business market. Laing joins the Melissa Data international team as managing director of its UK operations.
>> Learn More

Melissa Data Teams Up with Blu Sky to Solve Healthcare Data Management Challenges

Improved and integrated patient data facilitates better diagnosis and treatment options, and helps providers reduce the cost of care. Melissa Data aims to play a key part in this process – partnering with Blu Sky to solve growing data management challenges in healthcare.
>> Learn More

Featured Resources

Featured White Paper: Discover three ways to optimize Web forms to improve lead quality, customer retention, delivery times, and your bottom line.
>> Download the Free White Paper

Direct Marketing Catalog: Earn maximum direct mail savings with marketing solutions from Melissa Data.
>> Download the Free Catalog Now
Email Marketing

It's Time to Banish Invalid Email Addresses

Need a quick way to boost email deliverability? Marketing consultant Stefan Pollard reminds email marketers of the benefits of removing invalid addresses from your list.
>>Read the article.

Hot Lists, Hot Leads

Build your perfect consumer mailing list from over nearly 200 million households nationwide. Customize by choosing from categories such as household income, age group, and home owner/renter status.
>> Order Now & Download
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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