The Marketing Advisor | January 2015 Click here to view online

The Marketing Advisor, January 2015
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Marketing Minute

Marketing Predictions For 2015, Launching Omnichannel Campaigns & More!

Get a summary of the marketing news and quickly connect the dots between quality data and marketing success:

Watch the January 2015 Marketing Minute!

>> Watch the video

Industry News

What Marketers Can Expect in 2015

Marketing Predictions in 2015 from Top Marketers

There's no better way to be left behind, than to resist change; and marketers know this better than most people. Find out what top marketers are predicting for 2015, by checking out Co.Create's roundtable with brand creativity leaders. And this year, they're excited about a number of marketing initiatives, including video and automation; putting the consumer "in the middle"; and the return of microsites.

>> Read more

Melissa Data News

Strategic Alliances Fuel Global Growth For Melissa Data

Global Growth for Melissa Data

2014 was a year of unprecedented growth for Melissa Data. The company entered into a number of global partnerships in both its direct mail and data quality divisions, including agreements with organizations like Scribe, Semarchy, Varigence, Deutsche Post and Royal Mail, just to name a few.

>> Learn more

Postal Pickups

First Class Mail® Will Now Arrive a Day Later

First Class Mail Will Now Arrive a Day Later

According to a report in Direct Marketing News, "First Class Mail is about to get a little slower, traversing from sender to recipient in an average 2.1 days instead of 1.8 days." The changes are the result of new service standards stipulated by postal network consolidation.

>> Read the article


Our Data + Your Data = Deeper Insight

Deeper Insight into Your Data Want deeper insight into the contact data you store in Microsoft® Excel®? Listware combines your contact list with our demographic data--over 2 billion records yielding data on 250 million individuals and 170 million households--so you can better understand your customers and launch targeted marketed campaigns. Listware also appends property information on over 140 million properties--a great resource for real estate professionals.

>> Learn more

Launch Omnichannel Marketing Campaigns

Data Enhancement Services Help You Lanuch Omnichannel Marketing Campaigns According to a study by InfoTrends, marketers saw an improvement of nearly 50% when they chose personalized omnichannel campaigns over traditional campaigns. So get in on the action now with Melissa Data's Data Enhancement Services and revitalize, and extend, the usefulness of your postal list by adding business and/or consumer emails and current phone numbers. You can also get comprehensive geographic and demographic information for a better picture of your customers.

>> Learn more

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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