Direct Marketing Advisor
Solution Spotlight
What’s Wrong With This Picture? Vol 2
By Barry Densa
This article by Favorite Author Barry Densa provides a little “constructive criticism” on the fine art of advertising copy. He included a copy of the ad so you also get the visual, along with the critique.
Stauer is a well-known direct marketer selling everything from jewelry and watches to coins and collectibles. The tagline on their website reads: Smart luxuries – Amazing prices. Their reproductions of fine art can sell for hundreds of dollars, and their rare collectibles can be priced above $1,000. Which brings us to today’s What’s Wrong With This Picture ad critique: Stauer’s Compendium Hybrid watch.
Read more.
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February 2012
In this Issue:
Solution Spotlight
What’s Wrong With This Picture?
NewsWorthy
New Postage Rates & Fees
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