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Solution Spotlight

What’s Wrong With This Picture? Vol 2
By Barry Densa
This article by Favorite Author Barry Densa provides a little “constructive criticism” on the fine art of advertising copy. He included a copy of the ad so you also get the visual, along with the critique.

Stauer is a well-known direct marketer selling everything from jewelry and watches to coins and collectibles. The tagline on their website reads: Smart luxuries – Amazing prices. Their reproductions of fine art can sell for hundreds of dollars, and their rare collectibles can be priced above $1,000. Which brings us to today’s What’s Wrong With This Picture ad critique: Stauer’s Compendium Hybrid watch.
Read more.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


February 2012

In this Issue:

Solution Spotlight
What’s Wrong With This Picture?

New Postage Rates & Fees

Resource Center
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
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Data Quality Suite
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