The Marketing Advisor | February 2014 Click here to view online

The Marketing Advisor, February 2014
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Best Practices

Are You Utilizing the "Yes, Maybe" Offer?
by Dean Rieck

Utilizing 'Yes,Maybe' email marketing offers

Copywriter and consultant Dean Reick reminds marketers that the "Yes, Maybe" offers are perfect low-commitment or no-obligation offers that effectively generate inquiries and sales leads.
>> Read the article.

Spotlight Solution

Geocoding: Improve Your Targeted Messaging

Geocoding from Melissa DataLooking to get a more accurate picture of your customers? Consider employing a geocoding solution that assigns precise latitude and longitude coordinates to the addresses in your database. When you map where your customers work and live, you can better customize your marketing messages. A good geocoding solution will also append exact Census Tract and Block numbers to each address, allowing marketers to add detailed demographic data.

Geocoding is available as a component in Melissa Data's data quality generator Contact Zone® that cleans, validates, and updates customer data. Geocoding is also available as a programming API, hosted Web solution, or via batch processing.

Marketing Savvy Services

Deduplication Service - Submit your file and we’ll identify the duplicates. We can eliminate them, or flag them for your review.
>> Upload a File Now!

Fast, Accurate Address Auto-Completion

Learn how to use Express Entry in this presentation!

Learn how to validate addresses as they’re entered! Download a presentation of Express Entry – a cloud-based service that utilizes a type-ahead search functionality to complete addresses and reduce keystrokes by 50%.
>> Download the Presentation

Melissa Data News

Melissa Data Partners with Deutsche Post Direk

Melissa Data partners with Deutsche Post Direk

Melissa Data continues its global expansion efforts, partnering with Deutsche Post Direkt GmbH, a subsidiary of Deutsche Post, to provide international data quality solutions to direct advertisers. As an additional service, Melissa Data will provide complimentary data analysis and data quality reports for customers of Deutsche Post Direkt. Find out more about this unique partnership.
>> Learn More

Featured Resources

Featured White Paper: Looking for a quick and easy way to grow your email list? Learn how to append emails to your records.
>> Download the Free White Paper

Direct Marketing Catalog: Earn maximum direct mail savings with marketing solutions from Melissa Data.
>> Download the Free Catalog Now
Email Marketing

A How-to-Guide to Email Fundraising

An Email Fundraising Guide

Fundraising consultant Andrea Berry explains how to get started using email marketing for successful fundraising campaigns. She describes how organizations of all sizes can raise money without substantially raising their overhead.
>> Read the article.

Hot Lists, Hot Leads

Looking to target consumers who have recently purchased an automobile? Our Automobile Owners List features 120 million household records compiled using multiple sources. Demographics include: household income; home value; contact age group; and geography.
>> Order Now & Download
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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