Direct Marketing Advisor
Spring Cleaning, Planting, & Nurturing Your Contact Database
Although this should be a year-round effort, why not take advantage of the new Spring season to dig into your
contact database and weed out the bad, fertilize the wilted, and plant new seedlings.
Or, to put it non-agriculturally, list hygiene, data appends, and mailing list leads.
This Special Edition publication of the Marketing Advisor is the first in our Spring distribution designed
to help you Get To The Point to figure out just what you need to do to shape up for contact data records for
the absolute greatest response and ROI – for every season, all year long.
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Isn’t it time for a basic Data Hygiene Checkup? The doctor is in.
Click here to get a free quote or call for a consultation – 800-635-4772, opt 5
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5 Powerhouse Data Hygiene Solutions for Optimal ROI
It’s time for some spring cleaning – on your database, that is. Keeping your database clean and updated will
pave the way for optimal ROI. Here’s a list of the top five ways to achieve data quality and how Melissa Data
can do all the work for you.
List Hygiene: Your Smartest Move
With the increasing costs of postage, printing and paper (on the mail side), and the heightened level of
scrutiny that bad e-mail addresses get from ISPs (on the e-mail side), it's no wonder that marketers with
an eye on all of their bottom lines are looking with renewed interest at the art and science of hygiene.
Your smartest move starts here with this article from Lou Mastria, the chief privacy officer and vice president
of public affairs at NextAction Corp.
About Melissa Data Corp.
Melissa Data
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
customer communications.
www.MelissaData.com |
1-800-MELISSA (635.4772)
|
editor@melissadata.com
|
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March 2011
In this Issue:
Marketing Advisor: Special Edition
5 Powerhouse Data Hygiene Solutions for Optimal ROI
List Hygiene: Your Smartest Move
|
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in the
Advisor Article Library.
This Newsletter was Sent by: Melissa
DATA Corp., 22382 Avenida Empresa, Rancho Santa
Margarita, CA 92688-2112
Phone: 1-800-MELISSA
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Melissa DATA Corp.
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