The Marketing Advisor | March 2014 Click here to view online


The Marketing Advisor, March 2014
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Identify Gender Makeup of Your Database for
Targeted Marketing

Identify Gender Makeup of Your Database

Genderize the names in your mailing list and create both formal (Dr. Mr. Brown) and informal (Dear Jim) salutations for personalized communications. GenderWise allows you to specify how conservatively or aggressively to genderize and whether your database has a dominant male or female makeup. You can also specify whether the prefix should be put into its own field or inserted in front of the first name.

GenderWise is a one-of-a-kind data management tool to split name, address, and city-state-ZIP compound fields into their components, genderize database records, and create salutations for personalized mailings that increase marketing response rates.

Learn more about the capabilities of GenderWise or get a free trial now.

Video Focus

Melissa Data's Joseph Vertido Talks Data Quality

There is little doubt that successful targeted marketing campaigns depend on clean data. But do you know what data quality is and how contact data is actually cleaned? SSWUGtv interviewed Melissa Data's Joseph Vertido, Data Quality Analyst, about a number of fundamental data quality issues, including Melissa Data's global address cleansing capabilities.

>> Watch the video now:

Video Focus- Joseph Vertido Talks Data Quality

Blog

Get Your Free Data Quality Audit Now

Get Your Free Data Quality Audit Now

Marketers pride themselves on being thorough, detail-orientated, and up-to-date in their field, but many ignore the state of their contact data despite its impact on the bottom line. Don't miss an opportunity to increase ROI and marketing response rates via clean contact data. Get a free data quality audit today.

>> Go to the Blog!

Postal PickUps

Marketers Giving Mail A Fresh Look, says
Postmaster General

Marketers Give Mail A Fresh Look

In a keynote speech at the National Postal Forum this month, PMG Patrick R, Donahoe described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

>> Read his comments here.

Direct Marketing Tools

Improve response rates! Update addresses and add missing email and phone numbers to your Excel spreadsheets using Listware for Excel.
>> Try it Free!
Featured Resources

Featured White Paper: Have your lead generation efforts stalled? Do you need some help creating optimized landing pages and Web forms? Find out how to jumpstart your e-commerce Web presence today.
>> Download the Free White Paper

Direct Marketing Catalog: Earn maximum direct mail savings with marketing solutions from Melissa Data.
>> Download the Free Catalog Now
Email Marketing

Most People Have 2 Email Accounts. Do You Have the Right One?

Getting the right email address.

Email marketing pro Mark Brownlow explains how to encourage would-be subscribers to give you their primary email address.

>> Read the article.

Hot Lists, Hot Leads

Looking to target consumers who have recently purchased an automobile? Our Automobile Owners List features 120 million household records compiled using multiple sources. Demographics include: household income; home value; contact age group; and geography.
>> Order Now & Download
Events

Join us at Collaborate Next Month! Melissa Data will be at the Collaborate show in Las Vegas from April 7-11. We'll also be at a number of events in the upcoming months.
>> Find Out More!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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