Direct Marketing Advisor

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Solution Spotlight - Resources Worth Reviewing
They’re out there. All the free lookup and Web site resources you could ever want. In fact, more than you could ever want. But spending the time to find them could be an issue. My advice to you is this, ask the people you already trust to recommend some sites they know that offer up a lot of great information to help you get your job done in the most cost-effective, efficient manner possible. Or better yet, go straight to their sites and see what you can find! That’s what I did. I didn’t have to go far to find some of the most valuable, informative articles and publications in the industry - the Melissa Data website and our Favorite Authors!

Let’s start with the Melissa Data Free Lookups. Over 50 lookups in eight categories uncover a plethora of information on addresses, ZIP codes, phone numbers, public records, statistics, maps, properties, demographics, geographics, county and federal resources, and more!

Now venture over to the Resource Center. You’ll find all our previous newsletters and the article archive, case studies, white papers, product reviews and overviews, links to postal news, blogs and webinars, plus upcoming trade shows, and of course, our Favorite Authors.

Our 18 Favorite Authors have dedicated pages on our website. From each of their pages, you can jump to their personal websites and find more articles, books, newsletters, and publications you can download for free! For example:

Favorite Author Mike Porter invites you to sign up for his newsletter and when you’re there, you can download articles on lots of different document industry topics. No registration is necessary unless you choose to subscribe to one of his newsletters.

Favorite Author Dean Rieck wants you to know some of the most popular downloads from his website are:

Direct Mail White Paper:
Getting Response in a Down Economy: 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market. This in-depth, 37-page report reveals:
* The 3 factors that are warping today's market and changing buying behavior.
* 6 psychological principles that affect what your customers buy and when.
* The hidden and highly profitable opportunities of today's economy.
* 4 key things you should be doing right now to drive your direct marketing success.
* Plus 30 pages of tips and resources to boost your direct mail response.
Plus- Rieck's Response Letter: (monthly enewsletter with tips to boost response for direct mail, email, websites, and ads) Free Subscriptions to Marketing and Business Magazines, Direct Marketing Article Archive, and Direct Marketing Resources: (books, links, USPS items, tips, ROI calculator, etc.)

Favorite Author Bob Martel publishes a monthly newsletter: Marketing With Ease. You can subscribe to this newsletter, plus find many more articles and publications from Bob at his jmbmarketing website.

Remember, copies of all the articles from our Favorite Authors that have appeared in our Advisors are archived. Simply jump to the author of your choice from the Favorite Authors landing page and select the articles you’d like to read, again and again!  

Postal Information Resources
Keeping up with postal news can be a challenge. But all the information you need to know as a direct mailer is available on these websites, and more!

DMM Advisory
The Advisory keeps you informed about mailing issues that are important to your business. You will find updates to our mailing standards and prices, information about our Web tools, and helpful reminders about mailing issues

USPS Newsroom
The latest news releases from the USPS.

Postal News, Global Postal Information, Reports, Postal Events.

The Alliance of Nonprofit Mailers
Established in 1980 as a national coalition of nonprofit organizations sharing a vested interest in nonprofit postal policy. The Alliance is the primary representative of nonprofit mailers before the Postal Regulatory Commission, at US Postal Service (USPS) Headquarters, and on Capitol Hill.

Important Postal Update!
Don’t forget that postage rates go up on the 17th of this month. If you are using our MAILERS+4 to process your mailings, and have not received your May 2011 update, be sure to download the patch to your March or April update so you can prepare your mailings beginning April 17 using the new rates and postage statement.

For a free trial of MAILERS+4, give us a call (1-800-635-4772) and we’ll get a 14-day free trial copy out to you immediately. Or request your free trial here!

Join us at National Postal Forum - May 1-4
San Diego Convention Center

Get Your Free Exhibit Hall Pass to NPF here!


Local E-Blast Marketing
Take advantage of localized emailing marketing with our new E-Blast service, designed to get your message out to the email addresses of the consumers in your targeted locale. We do all the work, from design to blast, for one low price.
Check it out now!.
| List of the Month: Business Lists
B-to-B mailing lists from Melissa Data. It’s just good business!
Your list, your way. What are you waiting for?

| Data Enhancement Service of the Month
Melissa Data is the 1st company to offer NCOALink® Automation Move-Update Service – For every business, every size.

We’re ready when you are!

| Customer Profile of the Month
Custom House Publishers

Custom House offers a unique direct-mail marketing program for the country’s top real estate agents. The company provides high quality, affordable, lead-generating publications and products.

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

- Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger. He was named by Time magazine as one of the 100 most influential people of the 20th century.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


April 2011

In this Issue:

Solution Spotlight
Free Lookups
Resource Center
Favorite Authors

Business Lists

Data Enhancement Service

Customer Profile
Custom House Publishers

Melissa Data Announces New Property Information Web Service.

Trade Show Events

Melissa Data will be exhibiting this spring at:

National Postal Forum
May 1-4 - San Diego
Get your free pass here!
Resource Center
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
Free Trials & Demos

Data Quality Suite


This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

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