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Featured Article

6 Secrets of Writing Great Headlines
By Favorite Author Dean Rieck, Copywriter/Consultant
A headline is what captures attention. Itís what pulls people into the copy. Itís what creates interest or curiosity. Without a great headline, you might as well not even write the rest of the copy because most people will never read it. How do you create a "great" headline? Here are six little secrets Iíve learned over the years
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USPS Newsworthy

PCC Insider Recaps National Postal Forum Highlights
  • USPS, PCC Leaders Meet During Postal Forum
  • GOPOST Debuts At National Postal Forum
  • Mail Technology and Innovation Get Nod
  • Reaching For Product Visibility
Read more.

About Melissa DATA Corp
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.   |    1-800-800-MAIL (6245)    |


April 2012

In this Issue:

Featured Article
6 Secrets of Writing Great Headlines

USPS Newsworthy
Highlights from NPF

Resource Center
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