Direct Marketing Advisor
Featured Article
6 Secrets of Writing Great Headlines
By Favorite Author Dean Rieck, Copywriter/Consultant
A headline is what captures attention. It’s what pulls people into the copy. It’s what creates interest or curiosity. Without a great headline, you might as well
not even write the rest of the copy because most people will never read it.
How do you create a "great" headline? Here are six little secrets I’ve learned over the years
Read more.
USPS Newsworthy
PCC Insider Recaps National Postal Forum Highlights
- USPS, PCC Leaders Meet During Postal Forum
- GOPOST Debuts At National Postal Forum
- Mail Technology and Innovation Get Nod
- Reaching For Product Visibility
Read more.
About Melissa DATA Corp
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.
www.MelissaData.com |
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April 2012
In this Issue:
Featured Article
6 Secrets of Writing Great Headlines
USPS Newsworthy
Highlights from NPF
|
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