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The Marketing Advisor, April 2013

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 Best Practices
The Value of Saturation Mailings
Saturation Mailing
There is no doubt that online marketing has earned its rightful place at the table, but there is still nothing that competes with a prospect holding a direct mail piece in their hand. And when it comes to mailing list options, a saturation mailing list offers marketers an inexpensive and effective tool, because it simplifies the delivery process for The Postal Service®, allowing them to pass on significant savings to the mailers as a result.

A saturation mailing list targets every residence in a specific geographic area and it offers great benefits:
Local Offers - A good saturation mailing gives you instant name recognition in a specific local market and is perfect for promotions ("50% Off") designed to get the phones ringing and bring in foot traffic.

Return on Investment - Postage is lower for saturation mailings. A Carrier Route Mailing of 10,000 pieces, for example, costs $2,790 for a Basic mailing and $1,890 for a Saturation mailing (a savings of $900).

Learn more about our saturation mailing lists today.

 Spotlight Solution
Geocoding: Improve Your Targeted Messaging
Geocoding Solutions from Melissa Data
Looking to get a more accurate picture of your customers? Consider employing a geocoding solution that assigns precise latitude and longitude coordinates to the addresses in your database. When you map where your customers work and live, you can better customize your marketing messages. A good geocoding solution will also append exact Census Tract and Census Block number to each address, allowing marketers to add detailed demographic data.

Geocoding is available as a component in Melissa Data's data quality generator Contact Zone® that cleans, validates, and updates customer data. Geocoding is also available as a programming API, hosted Web solution, or via batch processing.

 Postal PickUps
Download the History of the ZIP Code

The U.S. Postal Service® Office of Inspector General has issued a free 34-pg. PDF titled "The Untold Story of the ZIP Code." Download a copy now.

 Email Marketing
A Picture is Worth a Thousand Words
Email Marketing design
The image in your email blast is not "filler," but your best chance to immediately and clearly convey the essence of your product or solution. In today's sophisticated digital media environment, it is no longer acceptable to choose another tired image of a glass office tower or two business people shaking hands. And while it is not easy to find the right image, here are some tips:
  1. Just because you (or your prospect) work in a corporation, doesn't mean "corporate" images appeal to them
  2. Finding the right image is often the result of the right keyword search; refine and refine your search criteria and remember to be patient
  3. Have a talented graphic designer on your team? Consider creating an illustration instead of choosing a stock image
Melissa Data offers complete email marketing campaigns. Take advantage of our Spring Special: free graphics in April. Request a free quote today.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635.4772)  |

  Upcoming Events
Enterprise DataWorld
  Apr 28-May 2, 2013
  San Diego, CA
  Melissa Data: Booth 412

Microsoft TechEd
  June 3-6, 2013
  New Orleans, LA
  Melissa Data: Booth 2212

Internet Retailer
  June 4-7, 2013
  Chicago, IL
  Melissa Data: Booth 412

  Hot Lists, Hot Leads
Target every residence in a neighborhood with Saturation Mailing Lists

  Marketing Savvy Services
Add consumer, business & Canadian phone numbers to your database.

  Featured Whitepaper
Get Your Data Quality Scorecard: The 7Cs of Data Quality
         The 7Cs of Data Quality White Paper
             Download Now.

  Direct Marketing Catalog
Earn Maximum Direct Mail Savings…
          Direct Marketing Catalog
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