The Marketing Advisor | April 2014 Click here to view online

The Marketing Advisor, April 2014
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Reach More Customers with Phone Append

Reach More Customers with Phone Append

If you're looking to expand or revive your telemarketing campaigns, the most effective way to achieve your goal is to append new phone numbers to each record. Melissa Data's Phone Append Service takes what you currently have--contact name and address information--and adds an up-to-date business or consumer phone number to your database so your call center staff can reach more customers and prospects.

We match your name and address information against a variety of datasets, including Telco-sourced data, 411 data, and White Pages listings. The numbers are also scrubbed against national and state "Do Not Call Lists." Learn more about our Phone Append Services or get a free quote today.

Video Focus

Struggling To Work Effectively With International Addresses?

Watch a video of Melissa Data's Philip Ljubicich at the recent DRIVE 2014 conference at the University of Washington explaining how to work with international addresses in the context of global fund raising, recruiting, and alumni development.

>> Watch now.

Video Focus- Philip Ljubicich talks international addresses

Mailing Spotlight

Optimizing Your Mailing Efforts: A 5-Step Plan to
Address Quality

5-Step Plan to Address Quality

Do you have a plan to ensure that address quality is a top priority in your organization? Follow this five-step plan to optimize your mailing efforts, drive value for your customers, and make each mail piece count.

>> Read the article.


Updated Contact Data Improves Nonprofit's
Outreach Efforts

Updated Contact Data Improves Nonprofit's Outreach Efforts

Is outdated contact data hampering your direct mail efforts? Are you struggling with returned mail and disappointing response rates? Are you a small organization with limited resources? The nonprofit Altapass Foundation fit this profile and with help from Melissa Data they discovered an affordable, easy-to-use solution to their pressing contact data needs.

>> Go to the blog!


Retool Your Marketing Campaigns by Refreshing Old, Incomplete & Incorrect Contact Data

Retool Your Marketing Campaigns, Refresh Old Contact Data

Almost every organization has contact data for customers, members, prospects and/or vendors. But over time, how do you know that people are still living at the same address? How do you know they didn’t change their phone number or email address? The fact is, contact data changes rapidly, and the information you have steadily deteriorates over time. Learn how to refresh outdated data tomorrow, April 23 at 2 pm EST in a Live Melissa Data Webinar.

>> Register now!

Melissa Data News

Melissa Data Offers End-of-Life Options for SAP’s PostalSoft ACE Customers

End-of-Life Options for SAP's PostalSoft ACE Customers

Melissa Data announced it will now provide end-of-life options for customers using SAP’s PostalSoft ACE program, an address correction engine designated for end-of-life on March 31, 2015. Melissa Data offers its Address Object solution as an alternative to the program. Address Object is a USPS® CASS Certified address correction engine that supports mailing and data quality efforts without disruption.

>> Learn more.

Melissa Data Partners with the U.K.'s Royal Mail

Melissa Data Partners with the U.K.'s Royal Mail

In an effort to further expand its international capabilities, Melissa Data has partnered with the U.K.'s Royal Mail to provide accurate international data resources to its customers.

>> Learn about Royal Mail.

Postal Update

Postal Update

Read All About It! The April 18th issue of the Nonprofit Mailers’ Alliance Report evaluates the conflicting initial briefs filed by the mailers’ coalition and the United States Postal Service in the exigent appeal case, ALLIANCE OF NONPROFIT MAILERS et al. v. PRC. It also reports on the recent House oversight committee’s hearing on the President’s Budget proposals, and Chairman Issa’s surprise announcement that he plans to markup a new bill incorporating some of the Administration’s proposals.

>> Read the article.

Direct Marketing Tools

Improve response rates! Clean and enrich your customers' contact information in Excel using Listware for Excel.
>> Try it free!
Featured Resources

Featured White Paper: Want to know more about data quality but don't know where to start? Start with the basics: "The 7 Cs of Data Quality."
>> Download the free white paper
Email Marketing

Segment Your Email List for Best Results

Segment Your Email List for Best Results

Are you segmenting your email campaigns based on demographics, psychographics, and gender data? Professional marketer Millie Park explains how to increase customer engagement through segmentation.

>> Read the article.

Hot Lists, Hot Leads

Target your ideal customer with Specialty Mailing Lists: Medical Professionals, Registered Voters, New Businesses, & many more.
>> Order now & download

Come see us at an upcoming trade show! We'll be in Austin, Texas, April 27 - May 1 for the Enterprise Data World show. We'll also be at a number of events in the upcoming months.
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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