The Marketing Advisor | April 2015 Click here to view online


The Marketing Advisor, April 2015
About Us | Newsletter Archive | Products
In This Newsletter:
New Profiler Tool
Address Verification for Magento
Palletization Option for MAILERS+4
Address Autocompletion Webinar
 
Is Your Mail Piece "Lumpy?"
Direct Mail for E-commerce Retailers
People Finder Lookup
MD @ National Postal Forum
 
Melissa Data News

New Profiler Tool Provides Data Assessment & Continuous Monitoring

New Profiler Tool Provides Data Assessment and Monintoring

Our new Profiler Object completes the data quality circle by analyzing data records before they enter your data warehouse, and then continuously monitoring data quality levels over time.

>> Read the release




Global Address Verification & Autocompletion for Magento® Shops

New Plugin for Magento Shops for Address Verification

Melissa Data has partnered with Crafty Clicks to enable real-time global address verification for users of the Magento content management system for e-commerce websites. You can learn more about the address autocompletion features by watching a recent webinar that highlights the Magento plugin.

>> Plugin free trial

>> Download webinar


Product News

New Palletization Option for MAILERS+4®

New Palletization Option for MAILERS+4

We're now offering a Beta version of Palletization for MAILERS+4, our postal automation and bulk mail software, featuring palletization options for First-Class and Standard Mail®. Palletization helps large-volume mailers increase mailing efficiency. New MAILERS+4 customers will get the palletization component free for one year.

>> Free trial

Webinar

Easily Validate Addresses as They're Entered

Use Express Entry to Validate Addresses as They're Entered

Check out our recent webinar on Express Entry, a cloud-based service that utilizes a type-ahead search functionality to complete addresses and reduce keystrokes by 50%.

>> View on demand

Blog

Is Your Mail Piece "Lumpy?"

Is Your Mail Piece 'Lumpy' by Bob Martel

Marketing expert Bob Martel writes that direct mail remains an essential tool for marketers in 2015, and one of the secrets to getting your mail piece opened and read is to include it in a "lumpy" envelope.

>> Read the article

Industry News

E-Commerce Retailers Can't Ignore Direct Mail

E-Commerce Retailers Can't Ignore Direct Mail

It's always a temptation for e-commerce retailers to think solely in terms of digital marketing--and to dismiss direct mail as yesterday's news--but Ernan Roman in a recent Huffington Post article argues direct mail is an essential part of a customer's digital purchasing journey.

>> Read the article
(Huffington Post)

Lookups

Trying to Locate an Old Flame or High School Pal? Try People Finder

Try People Finder Today!

Our new "People Finder" lookup lets you search for individuals in the U.S. by first name, last name, and within a state. Easily find out information such as address, phone number, household income, networth, and more.

>> Search now

Tradeshows & Conferences

Join Us at the National Postal Forum in Anaheim

See us at the upcoming National Postal Forum in Anaheim

Visit Melissa Data at booth #536 at the 2015 National Postal Forum, from May 18-20 at the Anaheim Convention Center in Anaheim, Calif. Learn more about valuable new features in our postal software and hygiene products.

>> Register now

Resources for Direct Marketing Success

Presort Object® is an enterprise-level solution for mailers that need more speed and flexibility in designing and automating workflow for large jobs or sortations they want to run using scripting.
Free trial >>

Attention E-Retailers! Wouldn’t you love an email list of people who will be attending a specific event soon? With our Party Or Event Attendee Email Lists, you can easily craft your marketing message to individuals who will soon be attending weddings, birthdays, bridal and baby showers, housewarmings, and other celebrations or occasions.
Free quote >>

Looking for Data Hygiene Batch Services? We have it all! Move Update, Email Verification and Email Append, Demographics and Geographics – just give us your file and we’ll enrich it. It's that simple.
Get started >>

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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