Direct Marketing Advisor
This issue of the Marketing Advisor is all about copywriting that makes an impact and leaves an impression – about your organization.
Three of our Favorite Authors have contributed articles that provide insight how to achieve good, creative copywriting to impress your
audience; establish a professional image; and get your message across in a way that will generate a positive response.
Bob Martel – Humor Opens Doors and Creates Leads!
Imagine a direct marketing response rate that achieves a quantum leap improvement over the best results you have ever realized. How do you achieve the breakthroughs in marketing success that you need in order to develop an abundance of sales leads? Therein lies the challenge, and so I present a bold, misunderstood and powerful idea for you: humor in direct marketing. Personalized humor can beat your control and open doors you have been unable to pry open. Read More
Renea Myers – Advertising 101
Remember, design attracts, but copy sells. The look and content are of equal importance. Creativity gets big points. In fact, creativity can help a small ad have a big impact. Lastly, don’t forget to be consistent with your logo, corporate colors, taglines, and fonts. Effective Advertising doesn’t have to be a mystery when you follow these guidelines from our Favorite Author, Renea Myers! Read More
Mike Porter - Poor Writing Dilutes Message Impact
Regardless of your level of expertise or your passion for a cause or an issue, your readers will not be impressed if poor writing gets in the way of the message. Potential customers or partners want to associate with people and organizations that provide the products, talent, or services they need. But they also want their own reputations to be strengthened as a result of that association. Read More
Data Enhancement Service of the Month
Demographic Enhancements – Find out what your best customers have in common and communicate effectively to meet their needs.
List of the Month
Consumer Lists - Find your next best customers by the demographics that identify your target audience and increase response rates.
Download of the Month
Acquiring Location Intelligence
Location intelligence solutions can help businesses answer fundamental questions, such as: What is the geographic area we serve? Are our sales territories and client clusters properly aligned? What are missed or overlooked areas where potential clients might exist? Are homes located in a specific ZIP Code™ situated within a tornado hazard zone? How can I deliver the most relevant content to a mobile phone user? How can I segment geographic areas by customer cluster-types?
Words of Wisdom
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
- William Bernbach
William Bernbach (1911-1982) is responsible for creating many dramatic changes in the advertising industry after World War II. His gift for simple, yet memorable advertising came from his intense love of philosophy and literature. His campaigns were so successful that many are still cited today.
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Humor Opens Doors
Poor Writing Dilutes Message
Data Enhancement Service
Acquiring Location Intelligence
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our web site press room for 30 days. You will always
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articles, in the
Advisor Article Library.
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