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The Marketing Advisor, May 2013

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 Best Practices
Are Your Direct Marketing Offers Unfair? They Should Be.
Saturation Mailing
Treat your customers unfairly? Yes, if your company wants to increase response rates and sales, writes directing marketing expert Dean Reisk. He explains why your direct marketing campaigns must be entirely skewed toward the customer's favor.

Read the article.

 Spotlight Solution
Business Email Lists
Geocoding Solutions from Melissa Data
Targeting the right business leader in the right organization is the way to ensure your email marketing efforts will result in qualified leads for your sales team. Business-to-business email marketing is successful only when you start with a qualified list of personnel suited to your products and services.

Melissa Data offers a Business Email file with a verified database of 14+ million business email addresses where you can choose from Type of Business, SIC Code, Number of Employees, Sales Volume, Executive Title, among other categories.

Give a boost to your email marketing efforts by choosing an updated business email list from Melissa Data.

 Webinars
Learn How to Correct & Complete Contact Data with Next Generation Enterprise Solution

Imagine every record in your database: clean, current, and complete - helping to prevent fraud, improve communications, and gain a single view of the customer. Melissa Data's new Personator offers this game-changing approach to contact data cleansing. In our upcoming webinar, learn how to match a name to an address, email, and telephone data; update address records; and append missing contact elements such as name, address, phone number and email address - for data quality "uplift." Event airs June 13 at 2PM EST.

Register now!

 Around the Web
Real Estate Investor Relies on Melissa Data's Lists

Melissa Data's Property Owners Mailing List has been such an important resource for one real estate investor that he posted a training video on YouTube explaining how to access our data. Investor Mike Currie purchases and "flips" real estate, and his source for motivated sellers is Melissa Data's website. After purchasing his list, Currie downloads an Excel file with his leads, and then contacts homeowners via a "yellow letter" direct-marketing piece.

Mike Currie Real Estate using Melissa Data's Lists video
Watch the video here.

 Postal PickUps
South Korea Introducing New Street Addresses Format

South Korea is introducing new street addresses (building number + street name) to replace the current land-lot system of addresses. Both address formats will be accepted through 2013. For details visit the April newsletter of the of Global Address Data Association and look under the "Member Contribution" heading.

 Email Marketing
Don't Forget an Effective Landing Page

Your goal is to deliver qualified leads to your sales department. You decided an email marketing campaign is your best option, and you've produced a first-rate eblast. Now, before you blast it out, you have to make sure that you have a dedicated landing page that will effectively capture your leads.

Here are a few tips:
  • Tell the visitor exactly what to do (i.e., fill out the form, call us)
  • Repeat the eblast offer/promotion in the headline and body copy
  • Maintain branding/design consistency between the eblast and the landing page
  • Consider removing most website navigation (drop-down menus) to keep the visitor from "bouncing" from the page
Don't have the time or the staff to create your own eblast campaign? Melissa Data offers professional email marketing services designed to increase response rates.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

  In This Issue
Unfair Direct Marketing Offers
Next-Gen Enterprise Solutions

  Upcoming Events
Microsoft TechEd
  June 3-6, 2013
  New Orleans, LA
  Melissa Data: Booth 2212

Internet Retailer
  June 4-7, 2013
  Chicago, IL
  Melissa Data: Booth 412

Oracle OpenWorld
  September 22-26, 2013
  San Francisco, CA
  Melissa Data: Booth 3642 W

  Hot Lists, Hot Leads
Get qualified business leads from our Business Email Lists

  Marketing Savvy Services
Access the Whois Database and the contact data in 157 million global records associated with registered domains.

Looking for contact data associated with an email address? Check out our Email Address Information Lookup.

  Featured Whitepaper
Get Your Data Quality Scorecard: The 7Cs of Data Quality
         The 7Cs of Data Quality White Paper
             Download Now.

  Direct Marketing Catalog
Earn Maximum Direct Mail Savings…
          Direct Marketing Catalog
             Download Now.



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