The Marketing Advisor | May 2014 Click here to view online


The Marketing Advisor, May 2014
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Solutions

Keep Track of Your Customers’ Current Addresses for Better Communication

Get a Free Trial of SmartMover for better customer communication.

You'll save on mailing costs when you stop sending undeliverable-as-addressed (UAA) mail to people who have changed addresses. The SmartMover (real-time) Cloud Service is the smart and efficient way to ensure your mailing lists are up-to-date and meet USPS® Move-Update requirements for First-Class® & Standard Mail ® discounts. SmartMover works by sending change-of-address information to mailers before mailing – not afterwards.

Available for the first time through SmartMover Version 3 are increased speed--approximately 10 times faster than Version 2--and Canadian change-of-address service that dates back 72 months. For U.S. addresses the service will update addresses of individuals, families and businesses that have moved in the past 48 months. SmartMover Change-of-Address Service helps you keep track of your customers’ current addresses for better communication and postage savings with fewer undeliverable mail pieces.

>> Request a free trial of SmartMover

Blog

Social Media Guides for Businesses

Check out these social media guides for businesses

Are you uncertain how to make your sales and marketing more social? Do you have social media platforms, but are disappointed with the results? Social media marketing today is an essential part of any marketing mix and we've assembled resources for businesses looking to get the most from their social marketing campaigns.

>> Go to the blog!

Webinar

Contact Zone Expert Series on 5/28 at 2 PM EST

Register now for a webinar to learn more about Contact Zone's capabilities

Are you tired of inaccurate, missing, and unorganized contact data? Learn how to take un-fielded and incomplete data – and correctly field, verify, and standardize your records. Plus, learn how to append missing pieces of a contact record to get the most complete record possible. Join us for our live demo, tomorrow, May 28 at 2 pm EST.

>> Register now!

Melissa Data News

Melissa Data Partners with Scribe to Power a Complete View of Customer Contact Data

Melissa Data partners up with Scribe Software

Melissa Data has announced a strategic relationship with Scribe Software to deliver better access to business-critical data and power a 360-degree view of the customer. Scribe Software allows users of CRM platforms like HubSpot and Salesforce.com to easily tap into the benefits of data quality.

>> Learn more.

Direct Marketing Tools

Before your next mailing, make sure your address data is up-to-date. National Change of Address (NCOALink®) processing matches your list against all permanent change-of-address records filed with the USPS over the last 48 months.
>> Get a free quote
Featured Resources

Featured Case Study: Find out how the University of Washington improved outreach efforts ten-fold by cleaning up their contact data.
>> Download the free case study
Email Marketing

Back to Basics: Build a Better List

Tips for building a better email list

One of the most overlooked aspects of email marketing is list building. It's not as "glamorous" a subject as email design or writing copy, but it can make-or-break the success of any email marketing campaign. Learn how to make your list stronger than ever.

>> Read the article.

Hot Lists, Hot Leads

New home owners spend an average of 8-10 times more than an established resident over a two-year period. Reach these buyers looking for your products and services now with a New Home Owners List.
>> Order now & download
Events

Come see us at an upcoming trade show! We'll be at the Growing Global conference at the Renaissance Hotel in Long Beach, Calif., July 15-16. Melissa Data's Director of Global Sales & Alliances, Charles Gaddy, will present a session titled, "Getting the Package Delivered - The Challenges of Global Data & Addressing."
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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