The Marketing Advisor | May 2015 Click here to view online

The Marketing Advisor, May 2015
About Us | Newsletter Archive | Products
In This Newsletter:
Add Real-Time Demographic Data
Clean Dirty Data & Avoid Returned Mail
Address Autocompletion Webinar
Google Indexing Tweets
Want Intel on Your Competitors?
Melissa Data @ NPF in Anaheim
Melissa Data Solutions

Add Real-Time Demographic Data to Your Records

Add Real-Time Demographics with Personator

Adding valuable demographic data to your marketing database, information such as date of birth, household income, occupation, and marital status, will help you refine your targeted marketing efforts. Personator® now offers real-time demographic data in the Cloud:

>> Get a free trial

Featured Article

Clean Dirty Data & Avoid Returned Mail

Clean Dirty Data and Avoid Returned Mail

Check out the recent article in Mailing Systems Technology by our own Mailing Software Manager, Ken Brashears, on how cleaning up dirty data in your database is a surefire way to keep printing and postage costs down, and avoid returned mail.

>> Read the article
(Mailing Systems Technology)


Register for June 24th Address Autocompletion Webinar

Express Entry Webinar - Wed. June 24 at 2pm EST

Be sure to register for our upcoming webinar on Express Entry®, a cloud-based service that utilizes a type-ahead search functionality to complete addresses and reduce keystrokes by 50%. In addition to introducing the product, Melissa Data sales engineer Ed Dombrowski will discuss some new features in the Express Entry desktop version. The webinar will be held on Wed., June 24 at 2 p.m. EST.

>> Register now

Industry News

Google Now Indexing Tweets

Good Now Indexing Tweets - PC World

If you're still on the fence about the value of Twitter as a digital marketing tool, consider the news that Google has just begun indexing tweets. Now your company's Tweets can show in search results, providing your company with a real-time avenue for reaching potential customers.

>> Read the article
(PC World)


Want Intel on Your Customers?

Try Company Lookup Today

Check out our free Company Lookup and instantly find out information such as a company's estimated sales volume, number of employees, SIC Code, and more.

>> Try it

Tradeshows & Conferences

Melissa Data at the National Postal Forum 2015

Missing Child Stamp from USPS

The postal industry gathered in Anaheim, Calif. this month for the National Postal Forum. The May 17-20 event was a great success and two big themes emerged during the four-day event: the importance of international address validation, and of the need for more awareness surrounding data quality.

It was the first National Postal Forum for new Postmaster General Megan Brennan—the first woman Postmaster in the Postal Service's history—and on May 18, she introduced the new "Missing Child" stamp, which according to the USPS® website, was designed to "make members of the public more aware of the ways they can assist—and to offer hope to the families of missing children as they continue their search."

The Melissa Data team enjoyed meeting with everyone who stopped by the booth to learn more about our mailing products. Pictured (below) are Melissa Data's Scott Ranke (left), Product Specialist, and Ken Brashears, Mailing Software Manager.

Melissa Data's Scott Ranke and Ken Brashears

Resources for Direct Marketing Success

Need an easy way to cleanse and enrich your marketing database to ensure a greater response rate? Try Listware® Online. It's cloud-based, and all you need to do is upload a CSV or Text file and we'll check, verify, and update names, addresses, phones, and emails.
Get started >>

Complement your direct mail efforts by launching email marketing campaigns composed of high-quality, updated emails. Simply provide us your address records and our email append specialists will add quality business and/or consumer emails to your records.
Free match test >>

Struggling to maintain contact with U.S. & Canadian customers who have moved? SmartMover® Cloud accesses U.S. NCOALink® change-of-address records going back 48 months and the Canada Post database of individuals and businesses that have moved over the past 72 months.
Free trial >>

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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