Direct Marketing Advisor
This issue of the Marketing Advisor offers words of wisdom from our favorite authors on electronic marketing – or the multichannel
avenue that generates the “clicks” as in “bricks, clicks, and flips” with reference to brick and mortar locations, mouse clicks on
websites, and flips through print materials. It is no exaggeration to describe e-marketing as a revolution for the marketing industry.
It gives businesses of any size access to the mass market at an affordable price and allows truly personalized marketing.
Thad Kahlow – Extending Your Brand Experience in an Online World
Regardless of what industry you’re in or what you’re selling, today your customers are more connected and savvy than ever before—with a simple click they have infinite amounts of information at their fingertips. And yet, even with the endless new opportunities we have to connect with customers thanks to the Web, many marketers still approach extending their brand experience the way they did 20 years ago. Read More
Alan Rosenspan – Writing for Digital Media
Forget everything you know about writing for print or direct mail. It won’t work in digital. Digital media is not “read” like direct mail or print - it is consumed by people in an entirely new and different way. According to a report by Dr. Jakob Nilson, only 16% of people read Web pages word by word. Instead, they quickly scan the page, picking out individual words and sentences.
Here are five things you need to keep in mind:
By Popular Demand!
More from Bob Martel on Humor in Marketing
Last month’s article on humor in direct marketing created a bit of a stir among Marketing Advisor readers. It seems that people
want to see an actual example of personalized humor in action, so I have set up a customizable example, with the collaboration of
Stu Heinecke, the author of Drawing Attention. Here’s an example of a personalized cartoon with my name, for illustration.
Tasteful humor opens emails, improves click through rates and opens doors. If you are looking for an innovative way to improve your
marketing results then take a bold step and make someone smile. They will remember you when you follow up.
You should go here now to create your own personalized humor example to better imagine how it would be used in your own email marketing
campaign. And, if you missed it, you can go here to read the original Marketing Advisor article.
Barry Densa - Is Social Marketing
Brand Marketing Dressed in
"Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs."
So reads the first line of a past article in the weekly marketing newspaper, DM News. On the surface it's an unremarkable and
anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say – driving me nuts! “Social
Marketing is not Revolutionary – it's Evolutionary!”
USPS Summer Sale: Mail Merges with Mobile
To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service® has announced a promotion
designed to complement the enduring ability of direct mail to target customers and deliver results for marketers. During July
and August, the Postal ServiceTM will offer a Mobile Barcode Promotion that rewards mailers launching campaigns incorporating
the two-dimensional, smartphone-friendly barcodes with an upfront 3 percent postage discount on qualifying Standard and First-Class
Mail® letters, flats, or cards.
“This promotion is another step in our long-term strategy to ensure mail remains relevant as a key element in the overall advertising
mix for an increasingly interactive marketplace,” said Tom Foti, manager, Marketing Mail.
Read all about it and how you can qualify your mailings for the
Summer Sale Discount!
A Las Vegas-based consumer data management and direct marketing firm performs data hygiene and
enhancement services as part of its Knowledge Factory solution.
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How to Capture Clean Data on Web Forms: 1-2-3
This white paper explores three ways to optimize Web forms to improve lead quality, customer retention, delivery times and ultimately, your bottom line.
Words of Wisdom
"Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in."
- Sonia Simone,
Senior Editor of Copyblogger and the founder of Remarkable Communication.
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Extending Online Experience
Writing for Digital Media
Humor in Marketing
Social Marketing Brand
USPS Summer Sale
Data Enhancement Service
White Paper: Web Forms
Case Study: Clairvoyix
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