Direct Marketing Advisor

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Solution Spotlight

This issue of the Marketing Advisor offers words of wisdom from our favorite authors on electronic marketing – or the multichannel avenue that generates the “clicks” as in “bricks, clicks, and flips” with reference to brick and mortar locations, mouse clicks on websites, and flips through print materials. It is no exaggeration to describe e-marketing as a revolution for the marketing industry. It gives businesses of any size access to the mass market at an affordable price and allows truly personalized marketing.

Thad KahlowExtending Your Brand Experience in an Online World
Regardless of what industry you’re in or what you’re selling, today your customers are more connected and savvy than ever before—with a simple click they have infinite amounts of information at their fingertips. And yet, even with the endless new opportunities we have to connect with customers thanks to the Web, many marketers still approach extending their brand experience the way they did 20 years ago.   Read More

Alan RosenspanWriting for Digital Media
Forget everything you know about writing for print or direct mail. It won’t work in digital. Digital media is not “read” like direct mail or print - it is consumed by people in an entirely new and different way. According to a report by Dr. Jakob Nilson, only 16% of people read Web pages word by word. Instead, they quickly scan the page, picking out individual words and sentences. 
Here are five things you need to keep in mind:

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By Popular Demand!
More from Bob Martel on Humor in Marketing

Bob Martel Cartoon Last month’s article on humor in direct marketing created a bit of a stir among Marketing Advisor readers. It seems that people want to see an actual example of personalized humor in action, so I have set up a customizable example, with the collaboration of Stu Heinecke, the author of Drawing Attention. Here’s an example of a personalized cartoon with my name, for illustration.

Tasteful humor opens emails, improves click through rates and opens doors. If you are looking for an innovative way to improve your marketing results then take a bold step and make someone smile. They will remember you when you follow up.

You should go here now to create your own personalized humor example to better imagine how it would be used in your own email marketing campaign. And, if you missed it, you can go here to read the original Marketing Advisor article.

Barry Densa - Is Social Marketing Brand Marketing Dressed in
Digital Drag?

"Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs." So reads the first line of a past article in the weekly marketing newspaper, DM News. On the surface it's an unremarkable and anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say – driving me nuts! “Social Marketing is not Revolutionary – it's Evolutionary!”   Read More

USPS Summer Sale: Mail Merges with Mobile
To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service® has announced a promotion designed to complement the enduring ability of direct mail to target customers and deliver results for marketers. During July and August, the Postal ServiceTM will offer a Mobile Barcode Promotion that rewards mailers launching campaigns incorporating the two-dimensional, smartphone-friendly barcodes with an upfront 3 percent postage discount on qualifying Standard and First-Class Mail® letters, flats, or cards.

“This promotion is another step in our long-term strategy to ensure mail remains relevant as a key element in the overall advertising mix for an increasingly interactive marketplace,” said Tom Foti, manager, Marketing Mail.

Read all about it and how you can qualify your mailings for the
Summer Sale Discount!

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Customer Profile

clarvoyix case study Clarvoyix

A Las Vegas-based consumer data management and direct marketing firm performs data hygiene and enhancement services as part of its Knowledge Factory solution.

White Paper Download

How to Capture Clean Data on Web Forms: 1-2-3

This white paper explores three ways to optimize Web forms to improve lead quality, customer retention, delivery times and ultimately, your bottom line.


Words of Wisdom

"Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in."

- Sonia Simone,
Senior Editor of Copyblogger and the founder of Remarkable Communication.

About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.   |    1-800-MELISSA (635.4772)    |


June 2011

In this Issue:

Solution Spotlight
Extending Online Experience
Writing for Digital Media
Humor in Marketing
Social Marketing Brand
USPS Summer Sale

Data Enhancement Service
Email Appends

Mailing List
Email Lists

White Paper: Web Forms
Case Study: Clairvoyix

Get your free report to see how many email addresses we can add to your database.

Trade Show Schedule

Melissa Data will be exhibiting this spring at:

Internet Retailer
June 14-16 San Diego, CA

Data Governance
& Information Quality

June 27-30 San Diego, CA
Resource Center
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
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Data Quality Suite


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