The Marketing Advisor | June 2014 Click here to view online


The Marketing Advisor, June 2014
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Attention Salesforce.com CRM Users: You Can Now Enrich & Update Your Contact Data

Attention Salesforce.com CRM Users

Salesforce.com users can now easily keep in touch with customers, market effectively to new prospects and complete their contact records with Melissa Data's new add-on for the world's most-used CRM platform. Listware for Salesforce verifies and cross-matches the pieces of a contact record, (global address, name, phone, and email), finds movers, appends missing contact information, and enriches records with U.S. property/mortgage data.

>> Learn more

Blog

What's Your ZIP Code IQ?

What is Your Zip Code IQ?

Think you know a lot about ZIP Codes? Do you know the most famous ZIP Code in the U.S.? How about the most expensive ZIP or the most dangerous? Each ZIP number tells a story. Writer Ivan Serrano knows the background of our postal codes. What’s your ZIP IQ?

>> See the infographic

Melissa Data News

Melissa Data Earns Two Data Quality Awards

Melissa Data Earns Two Data Quality Awards

For the second year in a row Melissa Data was named to the "DBTA 100" Database Trends and Applications magazine’s list of the companies that matter most in data. SD Times also recognized Melissa Data with its third consecutive appearance in the "SD Times 100," acknowledging firms demonstrating innovation and leadership in enterprise business.

>> Learn more

Direct Marketing Tools

Looking to expand your direct marketing efforts and increase response rate? Melissa Data adds consumer and business emails to your contact records. Send in your customer file and we’ll provide a data analysis report showing how many emails we can add to your database – no risk, no obligation!
>> Free match test
Featured Resources

Featured Case Study: Eliminating duplicate records in their database helped Equipment Data Associates, which provides data-driven market insight, to gain a competitive edge over its competitors. Find out how Melissa Data helped.
>> Download the free case study
Email Marketing

Is Fear Sabotaging Your Email Marketing Campaigns?

Is Fear Ruining your email marketing campaigns?

Email Marketing Reports' Mark Brownlow writes that marketers often blame lack of time or resources for their poor e-marketing results, but the real culprit is often fear.

>> Read the article.

Hot Lists, Hot Leads

Looking for a mailing list to a niche audience? Melissa Data has 100s of hard-to-find lists including Derogatory Credit, Recent Graduates, Absentee Homeowner, and many more!
>> Order now & download
Events

Come see us at an upcoming trade show! We'll be at the Growing Global conference at the Renaissance Hotel in Long Beach, Calif., July 15-16. Melissa Data's Director of Global Sales & Alliances, Charles Gaddy, will present a session titled, "Getting the Package Delivered - The Challenges of Global Data & Addressing."
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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