The Marketing Advisor | June 2015 Click here to view online

The Marketing Advisor, June 2015
About Us | Newsletter Archive | Products
In This Newsletter:
Smart Way to Grow Your Email List
Listware for Salesforce - New Features
Fast Address Autocompletion Webinar
5-Steps for Better Email Deliverability
Keep Up with Latest Mailing Info
Simulated Handwriting & Direct Mail
Looking for More Leads Online?
Have a Phone #, But No Address?
Melissa Data Solutions

The Smart Way to Grow Your Email List

The Smart Way to Grow Your Email List

Add emails to your postal list with Email Append or use Reverse Email Append to get a name and address from an existing email. Our services help you expand the scope of your email marketing campaigns and improve conversion rates with omnichannel marketing.

>> Free match test

Melissa Data News

Attention Salesforce® Developers: Flexible Data Cleansing for your Needs

Attention Salesforce Developers!

We are happy to introduce an Enterprise Edition of Listware® – the premiere data cleansing and enrichment tool for Salesforce. You'll benefit from volume pricing for all your users, batch processing, and the ability to work with all Salesforce Objects – even custom! Learn more about Listware's amazing capabilities and get a free trial here:

>> Free trial

MD Tools for Direct Marketing Success

Want to meet all the requirements for First-Class and Standard Mail® postal discounts with USPS® NCOALink® 48-month move update processing? It's easy! Simply upload a file, safely and securely, and we'll update it.
Get started >>

Target your ideal customer with our Specialty Mailing Lists: Medical Professionals; Registered Voters; New Businesses; & many more. Instant downloads.
Get your prospects >>


Sign Up for June 24th Address Autocompletion Webinar

Express Entry Webinar - Wed. June 24 at 2pm EST

Be sure to register for our webinar this week on Express Entry, a cloud-based service that utilizes a type-ahead search functionality to complete addresses and reduce keystrokes by 50%. In addition to introducing the product, Melissa Data sales engineer Ed Dombrowski will discuss some new features in the Express Entry desktop version. The webinar will be held on Wed., June 24 at 2 p.m. EST.

>> Register now

Featured Resources

5-Step Checklist to Better Email Deliverability

5-Step Checklist to Better Email Deliverability

Make sure your emails get delivered every time, on time, and to the right email address. No bounces, blocks, or rejects. We answer key questions and offer the tips and the tools to help you succeed with email campaigns. Learn more in a brief 5-step checklist.

>> Free download

Keep Up with the Latest Mailing and Postal Information

Keep Up with the Latest Mailing and Postal Information

These days it's not easy to keep up with changing postal regulations, as well as stay current with the flood of mailing industry news. One great source The Marketing Advisor can wholeheartedly recommend is the monthly newsletter "Thinking Outside the Mailbox" from WindowBook.

>> Check it out

Simulated Handwriting Gets Direct Mail Read

Simulated Handwriting Gets Direct Mail Read

Want to get more direct mail envelopes opened and double response rates? The direct mail specialists at High Touch Communication have a unique solution: they address envelopes and write direct mail copy with Computer HandScript simulated handwriting. They use an alpha-numeric character set from samples of your own handwriting to create the effect. It looks real, because it is real.

>> Learn more
(High Touch Communication)

Industry News

Looking For More Leads Online? Expert Says E-Books Are the Key

Experts Say E-Books Generate More Leads

According to content marketing expert Jesse Noyes, Google's recent search algorithm update now favors so-called fat content, which includes e-books, white papers, infographics, and videos.

>> Read the article
(Huffington Post)


Have a Phone Number, But No Associated Address or Name?

Reverse Phone Lookup

Our reverse phone lookup is a great way to add the names and addresses to consumer/business phone numbers. To begin, just enter a 10-digit U.S. phone number and instantly get verified address and name results.

>> Try it

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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