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Solution Spotlight

Reduce, Reuse, Recycle. These aren’t new terms in our vocabulary, but we certainly are hearing them used more often. In recent years, “green marketing” has exploded in popularity among companies big and small. More and more, direct marketers are upping the recycled content of their paper, cleansing their databases faster than ever before, and encouraging more consumers to toss unwanted fliers, envelopes and catalogs into recycling bins. What else can you do? Read these articles from the experts, and then take a look at the solutions Melissa Data has to help you green your marketing operations.


Show Them How Green You Are!
How “green” is your direct mail? In growing numbers, today’s consumers are demanding environmental responsibility from businesses across America. Everything you can do to preserve the environment can reflect on your business and impact your bottom line. You can take some very simple steps to make sure your direct mail is both eco-friendly and effective. 



Mike Porter10 Essential “Going Green” Questions for Document Operations Managers
These may be goals related to the documents you produce, the manner in which they are produced, or both. Some goals may be initiated by document managers themselves. For others, the goals are driven by corporate policy. Some operations seek an outside expert’s help in the drafting of attainable goals for their departments. These resources can help you develop realistic, attainable goals that make sense for your operation and the environment. 
Read the next 9 steps here.


List Hygiene and Move Update Services


Greening the list – Advice from the USPS

Every year, U.S. businesses send billions of pieces of mail that are undeliverable as addressed (UAA). By taking simple, ongoing steps to maintain a clean, up-to-date list, your business can reduce its amount of UAA mail. This helps lessen its impact on the environment because you’ll be producing fewer mailpieces and using less paper, ink and energy. Resources available to help hone your lists include ZIP Code correction, address standardization and change-of-address services. Here are steps you can take to fine-tune your lists:
  • Merge and purge mailing lists often to remove invalid names and addresses.
  • Provide frequent, clear opportunities for customers to opt-in and opt-out.
  • Maintain a list to prevent unwanted communications.
  • Allow customers to specify their preferred method of contact.
  • Target mail efficiently using segmentation and modeling to select recipients.
  • Personalize your message to increase relevance and reduce waste.

Is Your Data Green?
Each year, more than 100 million trees are destroyed, three million cars’ worth of energy is consumed and reprehensible-by-any-measure amounts of greenhouse gas is emitted into the atmosphere—all in the name of producing, distributing and disposing of direct mail solicitations. The good news?
Read More


Targeted Mailing Lists




White Paper Download

Greening Your Mail Can Keep You In The Black

Discover 10 simple steps in this white paper that will save you money as you green your mail.




Words of Wisdom

"We do not inherit the earth from our ancestors; we borrow it from our children."

-Native American Proverb



About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications.
www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com
 
 

              

July 2011


In this Issue:

Solution Spotlight
Show Them How Green You Are
10 Going Green Questions
Greening the List
Is Your Data Green?

Download
White Paper: Greening Your Mail

Data Services
List Hygiene & Move Update

List Services
Targeted Specialty Lists




 
Resource Center
 
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
 
Free Trials & Demos

MAILERS+4
Data Quality Suite
Geocoder
MatchUp
RightFielder
 
Newsworthy

The Postal Service is doing its part to “Go Green” by providing you with eco-friendly mailing materials and stamps. As part of their Go Green commitment, they’ve designed a series of 16 Forever stamps showing what each of us can do to promote the health of our environment.

These are not just stamps — they’re 16 ways to help the planet

This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Article Library.

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