Direct Marketing Advisor
Reduce, Reuse, Recycle. These aren’t new terms in our vocabulary, but we certainly are hearing them used
more often. In recent years, “green marketing” has exploded in popularity among companies big and small.
More and more, direct marketers are upping the recycled content of their paper, cleansing their databases faster
than ever before, and encouraging more consumers to toss unwanted fliers, envelopes and catalogs into recycling
bins. What else can you do? Read these articles from the experts, and then take a look at the solutions Melissa Data
has to help you green your marketing operations.
Show Them How Green You Are!
How “green” is your direct mail? In growing numbers, today’s consumers are demanding environmental responsibility from businesses across America. Everything you can do to preserve the environment can reflect on your business and impact your bottom line. You can take some very simple steps to make sure your direct mail is both eco-friendly and effective.
Mike Porter – 10 Essential “Going Green” Questions for Document Operations Managers
These may be goals related to the documents you produce, the manner in which they are produced, or both. Some goals may be initiated by document managers themselves. For others, the goals are driven by corporate policy. Some operations seek an outside expert’s help in the drafting of attainable goals for their departments. These resources can help you develop realistic, attainable goals that make sense for your operation and the environment.
Read the next 9 steps here.
Greening the list – Advice from the USPS
Every year, U.S. businesses send billions of pieces of mail that are undeliverable as addressed (UAA). By taking simple,
ongoing steps to maintain a clean, up-to-date list, your business can reduce its amount of UAA mail. This helps lessen its
impact on the environment because you’ll be producing fewer mailpieces and using less paper, ink and energy. Resources available
to help hone your lists include ZIP Code correction, address standardization and change-of-address services. Here are steps you
can take to fine-tune your lists:
- Merge and purge mailing lists often to remove invalid names and addresses.
- Provide frequent, clear opportunities for customers to opt-in and opt-out.
- Maintain a list to prevent unwanted communications.
- Allow customers to specify their preferred method of contact.
- Target mail efficiently using segmentation and modeling to select recipients.
- Personalize your message to increase relevance and reduce waste.
Is Your Data Green?
Each year, more than 100 million trees are destroyed, three million cars’ worth of energy is consumed and reprehensible-by-any-measure amounts of greenhouse gas is emitted into the atmosphere—all in the name of producing, distributing and disposing of direct mail solicitations. The good news?
White Paper Download
Greening Your Mail Can Keep You In The Black
Discover 10 simple steps in this white paper that will save you money as you green your mail.
Words of Wisdom
"We do not inherit the earth from our ancestors; we borrow it from our children."
-Native American Proverb
About Melissa Data Corp.
is a total solutions provider of direct
mail, marketing and data quality tools.
Melissa Data helps companies acquire and
retain customers, validate and enhance
contact data, improve marketing ROI, and
save money on postage and mail processing.
Since 1985, Melissa Data has helped
companies like the FBI, Northrop Grumman,
AAA, Safeway, and the Atlanta Braves improve
In this Issue:
Show Them How Green You Are
10 Going Green Questions
Greening the List
Is Your Data Green?
White Paper: Greening Your Mail
List Hygiene & Move Update
Targeted Specialty Lists
Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.
Data Quality Suite
The Postal Service is doing its part to “Go Green” by providing you with eco-friendly mailing materials and stamps. As part of their Go Green commitment, they’ve designed a series of 16 Forever stamps showing what each of us can do to promote the health of our environment.
These are not just stamps — they’re 16 ways to help the planet
This newsletter will remain online in
our web site press room for 30 days. You will always
be able to read these, and all previous newsletter
articles, in the
Advisor Article Library.
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