Direct Marketing Advisor
Finding The Right Mailing List For Your Business
Dan Anglin, Senior Sales Specialist, Modern Postcard
The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add in the wrong list, what happens? No response.
What’s the key to list selection? Find out what your customers look like and then go out to find more that look just like them! Learning from your own customers is the best way to find out who your next customer is going to be.
About Melissa DATA Corp
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.
In this Issue:
Finding The Right Mailing List
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