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The Marketing Advisor, July 2013

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 Best Practices
How to Use "Limited-Time Offers" in Your Marketing
How to use Limited-Time Offers in your marketing!
Professional copywriter Dean Rieck reminds us that people don't like to miss out on a good thing. Rediscover the power of the "limited-time offer," and get your customers to stop procrastinating and start buying.

Read the article.

 Spotlight Solution
Reach More Customers with Phone Append
Phone Append from Melissa Data
If you are looking to expand or revive your telemarketing campaigns, the most effective way to achieve your goal is to append new phone numbers to each record. Melissa Data's Phone Append Service takes what you currently have--contact name and address information--and adds an up-to-date business or consumer phone number to your database so your call center can reach out to more customers.

We match your name and address information against a variety of datasets, including Telco-sourced data, 411 data, and White Pages listings. The numbers are also scrubbed against national and state "Do Not Call Lists." Learn more about our Phone Append Services or get a free quote today.


 Webinar
Contact Zone®: Organize and Maximize Your ETL Projects

Are you a Contact Zone user or are you interested in how to verify and correct contact data? In Melissa Data's latest Expert Series webinar, learn how to take advantage of internal multi-threading capabilities in Contact Zone to maximize and organize the flow of data - and much more!

Register here! Event airs July 24, 2013 at 2PM EST!

 White Paper
A Revolutionary Approach to Cleaning Your Contact Database
Data Quality Uplift with Personator
Imagine every record in your database: clean; authenticated; current; and complete. Melissa Data's new Personator goes beyond mere contact data validation to bring your data to this highest level of accuracy - a term called "data quality uplift." Find out more about this revolutionary approach to full contact data quality.

Download Free White Paper

 Case Study
Data Quality Solutions Boost University's Fundraising Efforts
University of Washington Case Study
One of the largest revenue generating segments at the University of Washington is fundraising, and direct mail is one of the school's most important marketing vehicles. When school officials realized duplicate records and inaccurate data were negatively impacting their fundraising efforts, they turned to Melissa Data's data quality solutions to help cleanse their database.

Read the free case study and see how the University saved time and money by ensuring that its mail pieces were deliverable and addressed to the right contact person.


 Postal PickUps
Did You Know?

How accurate is the contact data in your mailing list? When was the last time you verified your customers' postal addresses to ensure they are correct and up-to-date? The USPS® has determined that up to 23% of all mail contains addressing errors. Below is a list of the most common errors:

Common Errors:
Addressee moved........................................ 2.4%
Directional/Suffix missing.............................. 6.0%
Street name/Number incorrect/invalid.......... 5.9%
ZIP Code/City incorrect............................. 4.8%
Apt. number/Rural Box number missing....... 4.5%
                                                         Total  23.6%

Find out how many addresses in your database need to be corrected, updated, or completed with a missing Zip Code or suite number -- request a free data quality report now.

 Email Marketing
5 Ways to Jumpstart Your Email Marketing

Looking for ways to boost your email marketing campaigns and collect more leads? The marketing experts at EmailLabs review how to strengthen all aspects of your email marketing efforts.

Read the article.

 About Melissa Data
Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635.4772)  |  editor@melissadata.com

  In This Issue
Using Limited-Time Offers
5 Email Marketing Tips

  Upcoming Events
Oracle OpenWorld
  September 22-26, 2013
  San Francisco, CA
  Melissa Data: Booth 3642 W

IT Business, DMS Expo, & CRM Expo
  September 24-26, 2013
  Stuttgart, Germany

  Hot Lists, Hot Leads
The real estate market is back. Reach new homeowners who spend 8-10 times more than an established resident in a two-year period. Over 75,000 names added weekly.

  Marketing Savvy Services
Each year 43 million Americans move. Make sure you have your customers' new addresses. Get a Free Quote now on Full-Service NCOALink® (National Change of Address) processing.

  Featured Whitepaper
New
Go Beyond Simple Contact Data Validation. Discover 'Data Quality Uplift'
         Personator White Paper
             Download Now.

  Direct Marketing Catalog
Earn Maximum Direct Marketing Savings & Discover Ways to Increase Response Rates…
          Direct Marketing Catalog
             Download Now.



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