The Marketing Advisor | July 2014 Click here to view online


The Marketing Advisor, July 2014
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Solutions

Connect, Integrate, & Now Cleanse Contact Data

Melissa Data app for the Scribe Online Platform

Looking for a way to consolidate data integration with data cleansing capabilities? Melissa Data has developed an app for the Scribe Online Platform to deliver better access to business-critical data and help Scribe users power a 360-degree view of their customers.

>> Learn more

Melissa Data News

NetzTurm Partnership Adds New Shopware Tool
for E-Commerce

Melissa Data and NetzTurm create partnership for new Shopware Tool for E-Commerce

Our new partnership with NetzTurm GmbH, a service provider for the implementation of online stores, search engine optimization, and Web design, ushers in an exclusive partnership for data quality in Shopware-based e-commerce sites. The alliance has produced a new data quality plug-in for Shopware that offers real-time global address verification based on Melissa Data’s Global Address Verification capabilities for more than 240 countries and territories. The benefit to online merchants: better customer data for reduction in shipping costs; elimination of online fraud; and more.

>> Learn more

Webinar

Keep Track of Americans & Canadians Who Move

Use SmartMover to keep track of Americans and Canadians who move

About 40 million Americans and businesses move each year. And, between 16-18% of Canadians move annually. Contact data is vulnerable to erosion over time, including changes of address. Our newest version of SmartMover keeps U.S. and Canadian contact data current. Join our data quality analyst Peter Brown to learn how SmartMover keeps track of your customers, increases your deliverables, and saves you money on postage. Also, gain insight into the differences between NCOALink® (U.S.) and CCOA (Canada) change-of-address options. Wednesday, July 30 at 2 p.m. EST.

>> Register now

Blog

Do You Know the True Advantage of Using Direct Mail?

The True Advantage of Using Direct Mail - Dean Rieck

Direct mail expert Dean Rieck offers nine essential "devices" to boost response rates in your direct mail package.

>> Go to the Blog

Postal Pickups

A Few Fun Facts about the USPS®

Fun Facts about the USPS

Do you know how many mailpieces the Post Office processes each hour, or how long the longest Main Street in America is? Find out the answers, along with discovering dozens of other fun facts provided by the USPS.

>> Check it out

Direct Marketing Tools

Improve targeting with a Consumer Enhancement Bundle. Add 11 popular demographic enhancements to your lists, such as head-of-household's age and estimated income, number of people in household, length of residence, marital status, and much more.
>> Free quote
Featured Resources

Featured Case Study: "Are Duplicate Records Eroding Your Bottom Line?" Stop sending out duplicate marketing pieces! Save money by identifying and eliminating duplicate records. Learn how to find easy and not-so-easy duplicates in your database.
>> Download the free case study
Email Marketing

Getting the Best Possible Email Address

Getting the Best Possible Email Address

Your goal is to build a high-quality email marketing list. But how can you be assured you're getting a prospect's best email.

>> Read the article

Hot Lists, Hot Leads

New List! Target people who will be going to an event or party in the next two-to-three weeks. Party or Event Attendee Email Lists include guests and hosts at birthdays, weddings, and showers.
>> Get a free quote
Events

Come see us at our next trade show! We'll be at the 86th AHIMA (American Health Information Management Association) Convention & Exhibit Sept. 27 – Oct. 2 at the San Diego Convention Center.
>> Find out more!
About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.

www.MelissaData.com  |  1-800-MELISSA (635-4772)  |  editor@melissadata.com


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