The Marketing Advisor | July 2015 Click here to view online

The Marketing Advisor, July 2015
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In This Newsletter:
Service for High-Volume List Buyers
Pinpoint Markets with Census Data
Touch App for Instant Property Data
Top 30 Data Quality Issues
Rules for Testing Direct Mail Creative
B2B Trends: What You Should Know
Try the Campaign Contributor Lookup
Melissa Data Solutions

New Service for High-Volume List Buyers

New Service for High-Volume List Buyers

LeadGen’s Cloud API makes it easy to integrate valuable marketing lists into your custom application with 24/7 access for high-volume List Buyers and Brokers. LeadGen includes Consumer, Occupant, Business, and Property Lists.

>> Request a quote

Pinpoint & Profile Potential Markets with ZIP*Data
Census Info

Pinpoint and Profile Potential Markets with ZIP*Data Census Info

ZIP*Data not only verifies the 5-digit ZIP and adds city, state, and geocodes at point-of-entry, it now features ACS (American Community Survey) variables for the freshest records for improved decision-making. ACS gathers data annually and then releases a new dataset to help businesses and others understand the changes in their community. ZIP*Data also appends 46 census data variables such as age groups, total population for a ZIP Code, education, household income, and other criteria, to provide demographic data to improve analysis and marketing by ZIP Code.

>> Learn more

Touch an Interactive Map & Instantly Get Property & Demographic Data

Touch an Interactive Map and Instantly Get Property and Demographic Data

Melissa Data is proud to introduce TopConnector, a mobile app for iPhone or iPad that provides access to property, owner, and demographic information on U.S. residential and business properties.

TopConnector is ideal for homebuyers, property investors, real estate agents, and businesses marketing their products and services to homeowners.

>> Download App

Melissa Data News

Top 30 Data Quality Issues Revealed in New
Melissa Data Report

Top 30 Data Quality Issues Revealed in New Melissa Data Report

Duplicate records lowering your direct mail response rates? Incorrect formatting of global addresses harming your communication with international prospects? Have the feeling you can do everything right as a marketer, but poor data quality will always trip you up in the end? Then now is the time to clean up your database and get your marketing back on track. Our research garnered during 30 years of data quality and address management calls out the issues and solutions in the latest Melissa Data Magazine. Get the free report “30 for 30: Top Data Quality Issues.”

>> Download now

MD Tools for Direct Marketing Success

Improve targeting with a consumer enhancement bundle. Add 11 popular demographic enhancements to your list: head-of-household's age and income; number of adults/children; length-of-residence; marital status, and much more.
Get a free quote >>

Increase fundraising success with targeted donor data. With our donor lists, you now have quick online access to 200 million U.S. households. Reinvigorate your direct mail fundraising efforts and begin building new relationships with qualified donors.
Request quote >>

Featured Article

11 Rules for Testing Direct Mail Creative

11 Rules for Testing Direct Mail Creative

Direct marketing consultant Lee Marc Stein reminds marketers that carefully testing your creative strategies and executions is the only way to ensure you're getting the most out of your direct mail budgets.

>> Read the article

Industry News

B2B Trends: 4 Things Every Marketing Professional Should Prioritize

B2B Trends: 4 Things Every Marketing Professional Should Prioritize

Looking for a shot in the arm to your B2B marketing efforts? Do you worry that your marketing methods are falling behind the times? Get up-to-date now with great info from communications and marketing specialist Rachael Martinez.

>> Read the article
(Business 2 Community)


Want to Find How Much Your Neighbors Give to Charity?

Want to Find How Much Your Neighbors Give to Charity?

Just type in a ZIP Code® and Melissa Data's free Campaign Contributors Lookup displays contributor name, amount donated, and employer. See federal campaign records as far back as 1994.

>> Try it

About Melissa Data

Melissa Data provides direct marketers with the tools they need to acquire, retain, and grow their customer base. This product line includes postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions will help you generate effective communications, increase deliverability, improve conversions, and save on postage and production costs for greater ROI from your campaigns.  |  1-800-MELISSA (635-4772)  |

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