In this Issue |
April 1, 2008
Making the Most of Trade Shows
5 Address Management Rules to Improve Your Bottom Line Today
21 Keys to Improving Customer Retention through Relationship Marketing Programs
Boost B-2-B sales and reduce
costs by marketing through email
Your emails have a better chance of
landing in the right inbox if you’ve
got the right address to begin with.
Adding consumer e-mail addresses to
your database creates faster and
more effective marketing campaigns,
and Business Email Append Specific
To Contact (BEASTc) achieves a high
volume business response.
Land your email messages in front of your specific contacts—get a free quote!
|
Chris Rowe
VP of DES |
Making the Most of Trade
Shows
Trade shows offer your company a unique
opportunity to create visibility and
communicate with many people at once. This
week’s favorite author, Renea Myers, offers
a few tips to help you get the most bang
from your trade show buck.
Read more
5 Address Management Rules
to Improve Your Bottom Line Today
Marketing Director, Greg Brown, shows you
how implementing five easy address
management rules will save you money, reduce
business costs and improve your response
rates.
Read more
Reach
on-site and absentee homeowners
nationwide
Do you offer services or products
geared toward homeowners or absentee
homeowners? Now you can focus on the
right target market in areas as
local as your backyard, to
properties across the nation! Our
U.S. Properties database covers 95
percent of the population and 98
percent of mortgage transactions in
the U.S. Get advanced real estate
property data and ownership
information, covering more than
2,600 counties and 500,000 users
nationwide.
Increase response rates with a Property Owners mailing list.
|
John Hull
VP of List Sales |
21 Keys to Improving Customer Retention through Relationship Marketing Programs
Late last year, we offered you the first 11
tips of copywriter Mark Hallen’s checklist
for improving customer retention, and then
failed to supply the final 10 tips in the
next issue. Thanks to a loyal reader’s sharp
eyes, we’re finally bringing you the last
10!
Read more
_____________________________________________________________________________
About Melissa Data Corp.
Melissa Data is a leading provider of direct mail, marketing and data management solutions. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
Find out how higher postage and lower
response is affecting the direct mail
industry, and get the scoop on other postal
news making headlines internationally.
___________________________________
 Favorite
Author's Corner
Back by popular demand, Renea Myers offers
you tips on how to get the most bang for
your tradeshow buck! ___________________________________
 Stamp of the Month
Find out why Gerty Cori’s stamp has an
error.
___________________________________
 From the Editor
What can our favorite authors write about
for you?
___________________________________
|
Smarter Direct Marketing with Melissa Data
