A Melissa Data Publication 

Searching for the Secret to Search Advertising Success?
How do marketers succeed at search marketing? The key to reaping the rewards is to be tactical. How? Read more

5 Crucial Multichannel Metrics
Discover Jack Schmid’s top five marketing metrics that every multichannel marketer must know.  Read more

The Next Big Thing: Advanced Marketing Analytics
Michael Caccavale tells you how advanced marketing analytics can be used to help your company. Read more
 

Save Huge with Saturation-Rate Mailings If your business depends on a local community, you might want to consider “saturating” your true customer base and benefit from some of the lowest postage rates available. With postal rates set to increase (again!) in May, now’s the time to prepare for future mail campaigns. Read John Hull's article: “The Rewards of Saturation Mailings”

John Hull VP of List Sales

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About Melissa Data Corp.
Melissa Data is a leading provider of direct mail, marketing and data management solutions. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com 

Industry Insights
Discover all the latest postal news making headlines across the country and internationally.
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Survey Says!
The Email Experience Council has released their first annual Retail Email Unsubscribe Benchmark Study. Find out the surprising results!  ___________________________________

Stamp of the Month
These five journalists risked their lives to report some of the most important events of the 20th century. Find out who they are.
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From the Editor
Have a topic you’d like us to write about? Let us hear from you!
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