In this Issue |
April 15, 2008
How to Immediately Contact Targeted Audiences With Google AdWords
4 Pointers on Postal Pricing
B2B E-Marketing Advice You Can Put to Work
Boost B-2-B sales and reduce costs by marketing through email
Your emails have a better chance of
landing in the right inbox if you’ve
got the right address to begin with.
Adding consumer e-mail addresses to
your database creates faster and
more effective marketing campaigns,
and Business Email Append Specific
To Contact (BEASTc) achieves a high
volume business response.
Land your emails in front of your specific contacts—get a free quote!
|
Chris Rowe
VP of DES |
How to Immediately Contact Targeted Audiences With Google AdWords
Use AdWords to drive sales, educate the
market, and test promotions. Favorite Author
Phil Dunn guides you through avoiding
mistakes and getting results quickly.
Read more
4 Pointers on Postal Pricing
Brittany Brouse explains the facts behind
the postal rates going into effect next
month—and how to apply the new postal
pricing to best fit your business model.
Read more
Reach on-site and absentee homeowners nationwide
Do you offer services or products
geared toward homeowners or absentee
homeowners? Now you can focus on the
right target market in areas as
local as your backyard, to
properties across the nation! Our
U.S. Properties database covers 95
percent of the population and 98
percent of mortgage transactions in
the U.S. Get advanced real estate
property data and ownership
information, covering more than
2,600 counties and 500,000 users
nationwide.
Increase response rates with a Property Owners mailing list.
|
John Hull
VP of List Sales |
B2B E-Marketing Advice You Can Put to Work
Justin Talerico tells you how to convert the
best respondents with pre-conversion
segmentation, a process that describes
“who’s who,” by recording their choices.
Read more
_____________________________________________________________________________
About Melissa Data Corp.
Melissa Data is a leading provider of direct mail, marketing and data management solutions. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
Discover the latest postal news
making headlines across the country and
internationally.
___________________________________
 Favorite
Author's Corner
Back by popular demand, Phil Dunn guides you
through AdWords Methodology designed to
drive your prospects to highly targeted
promos, offers and downloads!
___________________________________
Survey Says!
Survey Results Reveal Businesses
Waiting on USPS Before Implementing IMB
System
___________________________________
Lists that Belong in Your
Direct Mail Plan
These online lists are proven to work for a
variety of direct mail offers-free mailing
software with first list purchase!
___________________________________
 From the Editor
Free passes to NPF in sunny Southern
California!
___________________________________
|
Smarter Direct Marketing with Melissa Data
