In this Issue |
April 22, 2008
4 Communication Styles to Effectively Reach Your Customers
Color Sells—The Right Palette Can Improve Response
4 New Direct Mail Formats
What’s the best
way to respond to the May 12 postage
rate hikes?
Eliminate the nondeliverables and
avoid the return fees and costs of
re-mailing. All you have to do is
send us your list before you mail
and we’ll update the records and
eliminate duplicates with the new
addresses of the people who have
moved. You’ll get more mail
delivered, enjoy a greater response,
and save money on postage and
printing. Now that’s just good
sense.
Save money on your next mailing—Get a free quote here
|
Chris Rowe
VP of DES |
4 Communication Styles
to Effectively Reach Your Customers
Valerie Kendrick, the “Grammar Guru,” wants
you to ask yourself two questions before
writing your next direct mail piece. How can
this help you? Read more
|
Inside Direct Mail is
presenting “50 New Ways to Increase
Response,” a webinar series by direct
marketer Alan Rosenspan. Join Rosenspan as
he unveils lessons learned about the crucial
components of the direct mail piece. Mark
your calendars for Thursday, April 24 at 2pm
EST and
register here
|
Color Sells—The Right
Palette Can Improve Response
Lois Boyle tells you why color is an
important tool to attract attention and
maintain visual interest in your next direct
mail campaign.
Read more
Save
Huge with Saturation-Rate Mailings
Did you know that you can get your
mailpiece delivered to every
residence in a neighborhood for as
little as 18 cents a piece? If your
business depends on a local
community, you might want to
consider “saturating” your true
customer base and benefit from some
of the lowest postage rates
available. With postal rates set to
increase (again!) in May, now’s the
time to prepare for future mail
campaigns.
Read John Hull's article: “The Rewards of Saturation Mailings”
|
John Hull
VP of List Sales |
4 New Direct Mail Formats
Ethan Boldt tells you about the four formats
direct mailers are using this year to
out-smart their competition.
Read more
_____________________________________________________________________________
About Melissa Data Corp.
Melissa Data is a leading provider of direct mail, marketing and data management solutions. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
Discover the latest postal news
making headlines across the country and
internationally.
___________________________________
 Favorite
Author's Corner
This week’s favorite author Valerie Kendrick
tells you how four communication styles can
bring you more clients.
___________________________________
Survey Says!
You may want to hold off on adding
“green” to your advertising. This DMA survey
tells you why.
___________________________________
Lists that Belong in Your
Direct Mail Plan
These online lists are proven to work for a
variety of direct mail offers-free mailing
software with first list purchase!
___________________________________
From the Editor
Free passes to NPF in sunny Southern
California!
____________________________________
|
Smarter Direct Marketing with Melissa Data
