Direct Marketing Advisor




 

 
  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | April 29, 2008

The Mindfulness of Marketing
5 Tips to Recession-Proof Global Marketing
 
Boost B-2-B sales and reduce costs by marketing through email
Your emails have a better chance of landing in the right inbox if you’ve got the right address to begin with. Adding Business e-mail addresses to your B-2-B database creates faster and more effective marketing campaigns, and Business Email Append Specific To Contact (BEASTc) achieves a high volume business response.

Land your emails in front of your specific contacts—get a free quote!


Chris Rowe
VP of DES

The Mindfulness of Marketing: How to Focus on the Customer
Favorite Author Bob Martel tells you how to consistently persuade and influence the buying behavior of your customer to maximize your marketing efforts.  
Read more

5 Tips to Recession-Proof Global Marketing
Laurel Delaney shares five tips to keep your sales strong in a sluggish economy.
Read more

VP Hull recommends New Movers List for direct aim at moving targets
New movers, whether they’re renters or homeowners, spend more money on home-related purchases within the first three months of living in their new residence than most people do in three to five years.

Over 100,000 records added weekly—Purchase a list now!


John Hull
VP of List Sales

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About Melissa Data Corp.
Melissa Data is a leading provider of direct mail, marketing and data management solutions. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com 

 


Industry Insights
The May 12 postal increases are fast approaching. Purchase your Forever Stamps now!
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Favorite Author's Corner
Everyone’s favorite author Bob Martel tells you how to be a mindful marketer.
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Survey Says!
E-mail opt-outs can be can actually help you company! This EEC survey tells you how.  ___________________________________

From the Editor
We’d love to hear from you!

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Products/Services



Software
Cost effective direct mailing & marketing software.

Data Quality Tools
Customizable verification & enhancement APIs.

Data Enhancement
List Hygiene, appends & suppression services.

Mailing Lists
Order & download targeted lists in minutes.

Lookups
All types of data, all the time, absolutely free.


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