Direct Marketing Advisor




 

 

  Smarter Direct Marketing with Melissa Data

A Melissa Data Publication 


In this Issue | May 20, 2008

7 Simple Ways to Let Your Products Sell Themselves
Tips for Efficient and Accurate Mail Tracking

Put a business mailing list to work for you!
Enhance your B-to-B opportunities and increase response rates by targeting the businesses most likely to respond to your offer. Select your best prospects by Industry, geographic area, sales volume, company size, and more! Our business lists, updated quarterly, incorporate data compiled from over 14 million U.S. businesses.

Get a free count for your ideal list of B-to-B prospects now!


John Hull
VP of List Sales


7 Simple Ways to Let Your Products Sell Themselves
Renowned direct mail copywriter, Dean Reick, tells you seven ways you can let your products sell themselves. Read more


Tips for Efficient and Accurate Mail Tracking
Craig Simpson, freelance direct mail consultant, shows you how properly tracking your direct mail campaigns can maximize the effectiveness of each mailing.
Read more


Reduce waste linked to duplicate records with MatchUp® software
Merge/purge your files in different formats with different name, address, and city/state/ZIPTM structures. No changing structures, No importing. MatchUp allows for the use of up to 16 matchcodes in a single run for quick, thorough results. You can easily create unique matchodes that look for any length of data from any place in any field. Also available as an API/Software.

Download a FREE MatchUp trial here!


Bud Walker
DQT Product Manager


About Melissa Data Corp.
Melissa Data is a total solutions provider of direct mail, marketing and data management tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications.

www.MelissaData.com    |    1-800-MELISSA (635.4772)    |    editor@melissadata.com 

 


Industry Insights
Stamps are now officially 42 cents! Have you purchased your Forever Stamps?
____________________________

Favorite Author's Corner
Favorite Author Dean Reick shares his product selling tips in “7 Simple Ways to Let Your Products Sell Themselves.”
____________________________

Survey Says!
The USPS® implemented its 2008 postal rates — both domestic and international — on May 12, 2008. ____________________________

Stamp of the Month
What Oscar-winning actor and Grammy winning singer is being immortalized next?
____________________________

From the Editor
Let us know what you think about the DM Advisor

____________________________
 

Products/Services


Software
Cost effective direct mailing & marketing software.

Data Quality Tools

Customizable verification & enhancement APIs.

Data Enhancement
List Hygiene, appends & suppression services.

Mailing Lists
Order & download targeted lists in minutes.

Lookups
All types of data, all the time, absolutely free.


This newsletter will remain online in our web site press room for 30 days. You will always be able to read these, and all previous newsletter articles, in the Advisor Archive.

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688-2112

Phone: 1-800-MELISSA

Suggest An Article  Home  Products and Services  Read past issues  Privacy  USPS Trademarks

If you do not wish to receive future newsletters [UnSub]
Copyright 2008© Melissa Data Corp.

Please do not reply to this newsletter