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In this Issue |
June 17, 2008
The Zen of Lead Generation
Is Your Marketing Database a Lemon or Limousine?
Drive Web Traffic with Catalogs
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Catch errors at point of
entry—before they enter your
database
Are you losing leads because of
inaccurate data entered on your
website? Or wasting time and money
sending mail that is
undeliverable-as-addressed? Save
time, money, and resources by
validating contact info, upfront,
in real time.
Download a FREE trial of the Data Quality Suite now!
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Bud Walker
DQT Product Manager |
The Zen of
Lead Generation
Favorite Author Bob Martel shows you how to
focus your mind on the right marketing
strategy…with a little blueberry picking
expedition.
Read more
Is Your Marketing Database
a Lemon or Limousine?
David Bernard recommends following these
three steps to keep your database running
like a limousine, instead of a lemon.
Read more
Drive Web Traffic with Catalogs
Jeff Haggin unveils eight ideas to make
catalogs effective at driving Web traffic
and increasing sales. Read more
About Melissa Data
Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data management tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
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Survey Says
Royal Mail unlocks the
ingredients to direct mail success!
____________________________
 Favorite
Authors' Corner
Favorite author Bob
Martel trains you on delivering your
marketing message in The Zen of Lead
Generation.
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 Stamp of the Month
Vintage Black Cinema stamps
are the next series being celebrated.
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Smarter Direct Marketing with Melissa Data
