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In this Issue |
July 1, 2008
The Zen of Lead Generation, Part II
10 Tips For Better Sales Letters
How Postcards Drive Response
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It’s summertime! Have you saturated a neighborhood yet?
Did you know that you can get your mailpiece delivered to every residence in
a neighborhood for as little as 18 cents a piece? If your business depends on a
local community, you might want to consider “saturating” your true customer base
and benefit from some of the lowest postage rates available.
Learn more about: “The Rewards of Saturation Mailings."
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John Hull
VP of List Sales |
The Zen of
Lead Generation, Part II
Thousands of online readers made Bob
Martel’s June article “The Zen of Lead
Generation” the most popular article of the
month. You asked for more and Bob delivers
in Part II.
Read more
10 Tips For Better Sales
Letters
Ernest Nicastro offers 10 tips on how to
skillfully craft a sales letter to turn a
substantial profit or pull in a large number
of qualified leads.
Read more
How Postcards Drive
Response
Looking for a hot new medium? Shari
Altman recommends trying postcards. They
offer many of the same benefits as direct
mail and email—and they’re cheap.
Read more
About Melissa Data
Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data management tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
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1-800-MELISSA (635.4772) |
editor@melissadata.com
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|
 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
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Survey Says
StrongMail survey wrongly
paints a bleak picture by concluding that
marketers are cavalier with the way they
handle customer data.
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 Favorite
Authors' Corner
Favorite Author Bob
Martel is back with the second installment
to The Zen of Lead Generation, the most read
article for the month of June.
____________________________
 Stamp of the Month
The U.S. Postal Service®
continues its tradition of honoring the
spirit of athleticism and international
unity inspired by the Olympic Games.
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 From the Editor
Looking for the cheat sheet to quickly find
answers to your direct marketing questions?
You’ll find it at the
Melissa Data Resource
Center.
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Smarter Direct Marketing with Melissa Data
