Direct Marketing Advisor Solution Spotlight Summer’s end is still a little over a month away, but how many of you are already planning your holiday campaigns? Undoubtedly, it’s the busiest time of the year for the USPS, parcel carriers, and of course, your competitors! This month’s newsletter will share some thoughts on how to attract new customers, generate good sales leads for the holiday season and beyond, and appeal to consumers for their support. As your partner in data quality, you know Melissa Data is here to help you achieve your goals and venture into 2012 with a solid marketing plan and all the resources you need for a successful new year. Barry Densa – Why Does Most Sales Copy Lack This Key Element? As an experienced marketer you know a winning ad or sales letter, online or off, must provide at least one “shout it from the rooftops” benefit to your target market. There is one element that will always drive your hungry crowd into a frenzy of uncontrollable impetuous, spontaneous buying, and--- This is what’s missing from most sales copy!  Read More Targeted Mailing Lists Capture Profit and Attract Customers Getting the word out via direct mail is an important part of promoting a new or existing business. Sometimes generating a list of qualified names is a challenge. To market to the correct customer base, small- to mid-sized business owners must utilize current, clean mailing lists for both print pieces and email newsletters.  Read More A Guide to Generating Sales Leads One of the most difficult things for any business or organization to do is to generate sales leads. If you have no sales leads, you do not have sales, and that is not a good state for your company to be in. Here’s a little guide from eHow.com that will help you generate some sales leads that just might turn into your best customers.   Read More Fundraising Letters: Casanova Never Mailed One Love Letter a Year, So Neither Should You The worst thing you can do in direct mail fundraising is mail only one appeal a year. Direct mail is part of your annual campaign, yes. But that doesn't mean you should mail only one fundraising letter every 12 months. Annual doesn't mean annually in direct mail fundraising. Here's why you must ask for gifts by mail more than once a year.   Read More White Paper Download Saturation Mail: The Perfect Low-Cost Way to Reach More Customers If you own a local business and are looking for an inexpensive way to increase sales, or plan to expand your business to a new market – you might want to consider doing a saturation mailing. This strategy enables you to target entire neighborhoods within a ZIP, city, radius or county with your direct mail message. Words of Wisdom "Overused words do not work. Instead of relying on words at all, offer evidence. Offer the compelling stories -- the case studies, awards, business growth, achievements -- that make those adjectives unnecessary." -Harry Beckwith About Melissa Data Corp. Melissa Data is a total solutions provider of direct mail, marketing and data quality tools. Melissa Data helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing. Since 1985, Melissa Data has helped companies like the FBI, Northrop Grumman, AAA, Safeway, and the Atlanta Braves improve customer communications. www.MelissaData.com   |    1-800-MELISSA (635.4772)    |    editor@melissadata.com

August 2011 In this Issue: Solution Spotlight What Does Sales Copy Lack? Targeted Mailing Lists Generating Sales Leads Fundraising Letters Download White Paper: Saturation Mail Email Services eBlast Discount Program List Services Targeted Specialty Lists   Resource Center   Your direct link to product collaterals and support, white papers, case studies, industry news, and articles on data quality, direct marketing, and direct mail.   Free Trials & Demos MAILERS+4 Data Quality Suite Geocoder MatchUp RightFielder   Newsworthy USPS® Launches New Web Site "The world is changing, and so are we." On July 25, 2011, the USPS launched a new and improved Web site. The new site is designed for users to find what they need faster and easier. The site now features task-based navigation, “Quick Tools” section, and a number of new or redesigned applications. The Web site address is still www.usps.com, but now has a more modern, updated feel with easier and more consistent navigation.

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